Monday, February 25, 2013
  • Social Consolidation To Change Online Marketing

    The social landscape will become "radically" different within two years as a result of consolidation and new entrants in the market. Acquisitions will help companies like Adobe, Lithium Technologies and Salesforce acquire the missing pieces that link the social supply chain. ...Read the whole story

  • Hooters Launches New Branding Campaign

    The new, integrated brand advertising campaign, from new AOR Skiver Advertising, is themed "Step Into Awesome." It seeks to showcase recent innovations such as expanded menu choices and the remodeled restaurants' "more contemporary, comfortable" surroundings. ...Read the whole story

    Around The Net

    • How Twitter Hacking Puts Pressure On Brand ReputationNew York Times

      Hacking into Twitter and other social media accounts continues to be a major concern for brands. Recent hacking episodes involving Burger King, Jeep, NBC News, USA Today, Donald J. Trump, Westboro Baptist Church and even the "hacktivist" group Anonymous should raise questions about the safety of brand reputation. Every company takes precautions regarding online activity, but The New York Times argues that it may not be enough, as more companies take to social media to advertise and build brand awareness. Read this article here. ...Read the whole story