- The Sell: Viewers Are Drooling Dogs
Media Magazine, Andrew Ettinger - Thursday, January 31, 2008
Almost everyone has heard of Pavlov's dogs. Ivan Pavlov would ring ...
- Kraft, Kellogg Will Boost Spending To Build Brands
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 31, 2008
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- Super Bowl Ad Buy A Stock Risk?
Around the Net In Media, William Spain - Thursday, January 31, 2008
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- Buyer: Internet Ads Won't Hurt TV
Around the Net In Media, William Spain - Thursday, January 31, 2008
While the Internet is by far the fastest-growing ad medium, one t ...
- Obama Buys Super Bowl Ad - In Boston
Around the Net In Media, William Spain - Thursday, January 31, 2008
Patriots fans who watch the Super Bowl at home this weekend wi ...
- Clear Channel Cuts Super Bowl Deal With Sprint
Around the Net In Media, William Spain - Tuesday, January 29, 2008
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- Heavy Ad Spend No Help For Rudy In Florida
Around the Net In Media, William Spain - Tuesday, January 29, 2008
Republican presidential candidate and former Massachusetts Gov. Mitt Romney has bought t ...
- 60 Seconds Of Silence In Pepsi Super Bowl Ad
Around the Net In Media, William Spain - Friday, January 25, 2008
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- NBC, CBS Execs: Are Upfronts Obsolete?
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, January 25, 2008
Top executives at NBC Universal and CBS have been dropping hints th ...
- CPMs Headed Up?
Online Spin, Dave Morgan - Thursday, January 24, 2008
Are online media CPMs headed up or down? The question is ...
- Upfronts May Become Extinct
Around the Net In Media, William Spain - Wednesday, January 23, 2008
Those glitzy upfront presentations may well soon be a thing of t ...
- ESPN Launches Mosaic Screens For X Games
MediaDailyNews, David Goetzl - Wednesday, January 23, 2008
With this week's Winter X Games, ESPN is continuing its interactive ...
- MasterCard Mini-Drama Airs At SAG Awards
MediaDailyNews, David Goetzl - Wednesday, January 23, 2008
With networks and advertisers looking for ways to retain viewers throughout commerci ...
- Barack Ads Going National
Around the Net In Media, William Spain - Tuesday, January 22, 2008
In his quest for the Democratic presidential nod, Sen. Barack Obama ...
- Ads Target Super Bowl's Female Fans
MediaDailyNews, Sarah Mahoney - Tuesday, January 22, 2008
While a woman-friendly Super Bowl may sound as farfetched as, well, E ...
- Bud Light Steals A-B's Thunder At Super Bowl
Around the Net In Brand Marketing, Thom Forbes - Monday, January 21, 2008
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- Report: Political Ads Also Shifting Online
Around the Net In Media, William Spain - Monday, January 21, 2008
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- Last Super Bowl Spot Could Sell This Week
Around the Net In Media, William Spain - Monday, January 21, 2008
Fox, faced with brisk demand for ad time in the Super Bow ...
- Hyundai Back In Super Bowl After All
Around the Net In Media, William Spain - Friday, January 18, 2008
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- Sports Shows Gain From Writers Strike
Around the Net In Media, William Spain - Friday, January 18, 2008
As the writers' strike nears the three-month mark, advertisers are facing tou ...
- Brand Keys Cites Ads Likely To Score In Super Bowl
MediaDailyNews, David Goetzl - Friday, January 18, 2008
A new survey shows that three upcoming Super Bowl advertisers--Victoria's Secret, t ...
- Mediaedge Ranks Tops In Competitiveness Survey
Around the Net In Media, William Spain - Thursday, January 17, 2008
Mediaedge:cia is the most competitive of global agencies ranked by Paris-based resear ...
- Niche Media Favored By Dems In Calif.
Around the Net In Media, William Spain - Thursday, January 17, 2008
Ahead of the Feb. 5 California primary, Democratic presidential contenders are taki ...
- 5 Shops Vie For Intel Media Biz
Around the Net In Media, William Spain - Thursday, January 17, 2008
There at least five shops involved in a global media review ...
- Coke, Ford, AT&T Shell Out For "Idol"
Around the Net In Media, William Spain - Wednesday, January 16, 2008
Coca-Cola, Ford and AT&T will again be the three main sponsors ...
- Audi Going "Godfather" For Super Bowl Ad
Around the Net In Media, William Spain - Tuesday, January 15, 2008
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- Coke Ups Sponsorship: Super Bowl, 'Idol'
MediaDailyNews, David Goetzl - Monday, January 14, 2008
Coca-Cola plans to debut at least one new spot during next month ...
- Hormel Launching New Spampaign
Around the Net In Media, William Spain - Wednesday, January 9, 2008
Hormel is coming into 2008 with a new TV and print ...
- Things That Make You Go Hmmm...
Online Spin, Cory Treffiletti - Wednesday, January 9, 2008
I read a study towards the end of last year from t ...
- ComScore Expands Widget Measurement
Around the Net In Online Marketing, Ross Fadner - Tuesday, January 8, 2008
Social networking sites like MySpace could reach $1 billion in ad sal ...