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Heavy Ad Spend No Help For Rudy In Florida

Broadcasting & Cable, Tuesday, January 29, 2008 12:01 PM

Republican presidential candidate and former Massachusetts Gov. Mitt Romney has bought the most TV spots in Florida over the last year, although former New York Mayor Rudy Giuliani has outspent him over the final month coming into today's Sunshine State primary. But all that cash hasn't done much for their standing in the polls: Romney is running a close second, while Rudy is a distant third.

According to Nielsen Media Research, Romney bought 4,475 ads over the last year, including 1,392 in January. But the latter figure was swamped by Giuliani, who bought a almost 2,900 TV spots in Florida in January, more than 90% of his total Florida buys.

Sen. John McCain, the Arizona Republican who is leading in most polls bought only 470 spots in the state, all of them in the past month.

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