- The Futurist: Reaching for the Stars
Media Magazine, Greg Castronuovo - Tuesday, May 20, 2008
With help from British space scientists, a 30-second spot for Doritos wi ...
- Media Metrics: No Vacation for Marketers
Media Magazine, Jordan Harris - Tuesday, May 20, 2008
Look out your window: it's summer outside. While most Americans look forwa ...
- Local Web Ads Are Sizzling For Newspapers
Around the Net In Media, Joan Voight - Friday, May 30, 2008
Newspaper-owned Web sites are taking the biggest slice of an online loc ...
- Dish and NBCU To Offer Interactive Ads
Around the Net In Media, Joan Voight - Wednesday, May 21, 2008
Dish Network's satellite TV service will now provide interactive advertising capabilities ...
- AOL Site Adds CNBC Content, Advertisers Get Cross-Platform Buys
MediaDailyNews, Fern Siegel - Wednesday, May 21, 2008
CNBC is extending its digital partnerships, agreeing to provide multimedia content ...
- Platform Rivalry: Cable Fights For Digital Dollars
On Media, Diane Mermigas - Wednesday, May 21, 2008
The cable industry may finally be on the verge of achieving pari ...
- The Problem With TV Is Ads
Around the Net In Media, Joan Voight - Tuesday, May 20, 2008
Up to now, TV network sellers have not wanted to point o ...
- Cable Hires New CEO For Interactive Ads
MediaDailyNews, David Goetzl - Tuesday, May 20, 2008
A top Comcast executive said Monday that the cable industry's initiative ...
- TV Nets Need To Translate Content, Ad Pitch To Web-Friendly Options
On Media, Diane Mermigas - Monday, May 19, 2008
The television networks want it all as they walk the delicate li ...
- Starcom Breathes Oxygen Into Media Planning
Around the Net In Media, Joan Voight - Wednesday, May 14, 2008
Starcom Worldwide and its research and planning partner Strategic Oxygen are n ...
- TV Metrics Buyers Want
Around the Net In Media, Joan Voight - Monday, May 12, 2008
The increased use of the Web is making vendors of traditional med ...
- Addressable Advertising On the Horizon
Around the Net In Media, Joan Voight - Tuesday, May 6, 2008
Industry watchers say addressable advertising--the ability to target TV ads by households-- ...
- ABC TV Considers Broadband Ads
MediaDailyNews, - Monday, May 5, 2008
ABC Television starts research next week on inserting multiple commercials into ...
- Advertisers Get Google TV Ads, Dish Network Reach
MediaDailyNews, - Friday, May 2, 2008
Google has taken its TV ad-buying service, Google TV Ads, out ...
- App Happy
Media Magazine, Jonathan Blum - Tuesday, May 20, 2008
Free e-mail is no longer enough for Google. The search giant ...