- TNT Signs Up Sponsors for New Legal Drama
Around the Net In Media, Joan Voight - Thursday, August 28, 2008
TNT is turning advertisers into sponsors for its new one-hour legal dra ...
- Broadcast TV Frets About Shrinking Upfront Dollars
Around the Net In Media, Joan Voight - Thursday, August 28, 2008
The sagging economy is sparking chatter that in September clients may tr ...
- Political Conventions To Rev Ad Sales
Around the Net In Media, Joan Voight - Tuesday, August 26, 2008
The national political conventions will kick off a fall blitz of politic ...
- Going For Gold: NBC Sells $10 Mil More In Olympic Ads
MediaDailyNews, Wayne Friedman - Friday, August 15, 2008
With NBC's Beijing Olympics on pace to exceed advertisers' ratings guarantees, t ...
- Ad Boon: Centro Acquires RealCities.com
MediaDailyNews, Erik Sass - Thursday, August 14, 2008
Centro has acquired RealCities' assets from McClatchy, the online display ad servi ...
- All The News That's Fit To Wrap: NYT Mag Sells Its Cover
MediaDailyNews, Erik Sass - Monday, August 11, 2008
For the first time, The New York Times Magazine is letting ...
- Level Up
OMMA Magazine, Steve Smith - Thursday, August 21, 2008
Pushing it, you open up the engine and let the car g ...
- A Brand in the Hand
OMMA Magazine, Steve Smith - Thursday, August 21, 2008
Even the platform's champions admit the mobile-gaming segment expected to surge ...
- Tight Squeeze
OMMA Magazine, Fara Warner - Thursday, August 21, 2008
Sort of like a clown car routine in reverse, marketers are funneli ...