- Media 100 - No. 12 Don Draper: Liquid Lunch
Media Magazine, Jonathan McEwan - Tuesday, December 2, 2008
Who wouldn't jump at the chance at lunch with Don Draper ...
- PBS' 'Roadshow' Drives Subaru, Liberty Mutual Sponsorships
MediaDailyNews, Fern Siegel - Monday, December 29, 2008
Although the TV ad market is taking hits, PBS just got ...
- NBC Won't Play Ball With Novel Super Bowl Ad Approach
MediaDailyNews, Wayne Friedman - Tuesday, December 23, 2008
NBC decided not to work with advertisers on new forms of Sup ...
- Networks Resist Ad Discount Requests
Around the Net In Media, Joan Voight - Tuesday, December 23, 2008
The TV ad tug of war has begun. Media buyers are aski ...
- Want To Score A Super Bowl? Go Co-op
MediaDailyNews, Wayne Friedman - Monday, December 22, 2008
Super Bowl pricing usually gives buyers nosebleeds. But one West Coast ...
- FedEx Doesn't Deliver Super Bowl Spot
MediaDailyNews, David Goetzl - Monday, December 22, 2008
FedEx does not absolutely have to be in the Super Bowl. B ...
- Auto Bailout Won't Mean More Ad Buys
Around the Net In Media, Joan Voight - Monday, December 22, 2008
...
- Common Mistakes In Targeting TV Ads
Around the Net In Media, Joan Voight - Monday, December 15, 2008
Tara Walpert Levy, president of Visible World, offers 10 mistakes that markete ...
- Sponsors Exit Troubled Nascar Nation
Around the Net In Media, Joan Voight - Monday, December 8, 2008
Once-unstoppable, Nascar is watching its fan base erode, TV ratings slip a ...
- Ford Sponsors Mag's "Salute To Troops" Issue
Around the Net In Media, Joan Voight - Friday, December 5, 2008
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- When You Care Enough To Google The Very Best: Hallmark Joins TV Ads Platform
MediaDailyNews, David Goetzl - Wednesday, December 3, 2008
Add the Hallmark Channel to the list of networks with deals ...
- Political Ads Top $2.6 Billion, More Coming in 2009
Around the Net In Media, Joan Voight - Wednesday, December 3, 2008
Between $2.5 billion and $2.7 billion were spent on political ads th ...
- Bermuda Has Faith In Gospel Channel
MediaDailyNews, David Goetzl - Monday, December 1, 2008
The Bermuda tourist authority has linked with the Gospel Music Channel ...
- 2009: Ads In Hispanic Media To Grow 3%
Around the Net In Media, Joan Voight - Monday, December 1, 2008
This year saw growth in advertising revenue for Spanish-language television slow do ...