Of
Nascar's 42 full-time drivers, 12 currently do not have primary sponsors for the 2009 season. That's a big problem, since at least 75% of Nascar's budget comes from sponsors. Top sponsors pay $18
million to $20 million to be featured on a driver's car for all 38 races.
As for advertising, advertisers spent about $539 million on TV ads surrounding Nascar programming this year, down
from about $567 million in 2007. This year also marks the third consecutive season that the sport has suffered from declining TV ratings.
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