- Virtual Goods Replace Some Web Ad Dollars
Around the Net In Media, Fern Siegel - Tuesday, December 29, 2009
For many Web start-ups, digital merchandise is an important source of reven ...
- Social Media Use, Ad Budgets On Rise
MediaDailyNews, Julia Dudnik Stern - Tuesday, December 29, 2009
Budgets allocated to social media in 2010 are bucking the downward tren ...
- Olympics, Super Bowl Ad Crunch
Around the Net In Media, Fern Siegel - Tuesday, December 29, 2009
It's crunch time for the networks trying to unload $1 billion ...
- Users Download Songs In Exchange For Ads
MediaDailyNews, - Monday, December 28, 2009
FreeAllMusic.com, an ad-sponsored digital music download service began a private beta th ...
- Insurance Cos. Court Sports Sponsorships
MediaDailyNews, David Goetzl - Monday, December 28, 2009
Whether the spots score or not, insurance marketers continue to believe advertisi ...
- Dell Ads Exit 'Jersey Shore'
Around the Net In Media, Fern Siegel - Sunday, December 27, 2009
"Jersey Shore" is losing sponsors. Dell is the third advertiser to pu ...
- Martha Stewart Expands Ads Cross-Platform
Around the Net In Media, Fern Siegel - Tuesday, December 22, 2009
Yahoo is expanding the online ad partnership it struck with Martha Stewa ...
- DirecTV, Dish Best Way To Reach Sports Fans
MediaDailyNews, David Goetzl - Friday, December 18, 2009
Marketers looking to reach sports fans could boost ROI by running campaig ...
- Pepsi Skips Super Bowl
Around the Net In Media, Fern Siegel - Friday, December 18, 2009
PepsiCo's beverages will sit out Super Bowl XLIV for the first ti ...
- Chilly Reception: Outdoor Revs Fall 17%
MediaDailyNews, Erik Sass - Thursday, December 17, 2009
After several years of growth while other traditional media stagnated, outdoor h ...
- Cars.com Pushing Year-End Sports Sponsorships
MediaDailyNews, David Goetzl - Thursday, December 17, 2009
As it preps for its Feb. 7 Super Bowl appearance, Cars.com sa ...
- WPP's Sorrell: Media Shops That Dropped Their Shorts, Appear To Be Coming Up Short
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2009
The lingering effects of the global economic recession have led to "vicio ...
- CBS 4Q Scatter: Some Like It Hot
MediaDailyNews, Wayne Friedman - Tuesday, December 8, 2009
CBS confirms again what other senior network executives have said recently: T ...
- Yahoo: Mobile Ads To Soar
Around the Net In Media, Fern Siegel - Monday, December 7, 2009
Yahoo's mobile advertising business, while small, has seen substantial growth, and t ...
- Shaw Leaves TV Biz With Marketplace Intact
MediaDailyNews, Wayne Friedman - Wednesday, December 2, 2009
Mike Shaw, the outgoing president of advertising sales of ABC Television Networ ...
- BIA: Display Ads Jump Nearly $2 Bil By 2013
MediaDailyNews, - Tuesday, December 1, 2009
The geotargeted display (or banner) ad market will leap from $897 milli ...
- ESPN Pounds Sports Turf With Local Sites
MediaDailyNews, David Goetzl - Tuesday, December 1, 2009
With newspapers suffering and cutting back coverage, ESPN isn't wasting much ti ...
- Death Gives Life To TV Web Ads
MediaDailyNews, Wayne Friedman - Monday, November 30, 2009
In an effort to boost their somewhat deathly TV revenue coffers ov ...
- Super Bowl Ad Buys: Social Media Will Impact Marketers' Decisions
MediaDailyNews, Wayne Friedman - Sunday, November 29, 2009
Increased digital word-of-mouth marketing -- using social media and other platforms ...
- What Outrage? Glenn Beck Shouts, Smaller Marketers Stay Put
MediaDailyNews, Wayne Friedman - Sunday, November 29, 2009
Four months after major advertisers abandoned Fox News Channel's "Glenn Beck" sh ...
- Online Ad Revs Fall 5.4%
Around the Net In Media, Fern Siegel - Thursday, November 26, 2009
Online advertising revenue in the U.S. fell 5.4% in the third quart ...
- Advertisers Reach Key Males Via Mixed Martial Arts
MediaDailyNews, David Goetzl - Wednesday, November 25, 2009
Even as Bud Light appears on the mat during some Ultimate Fighti ...
- Where Will 'Oprah' Syndie Dollars Go Now?
MediaDailyNews, Wayne Friedman - Monday, November 23, 2009
"The Oprah Winfrey Show" is a big deal for syndication -- especial ...
- Ads Up: GroupM Buys MRI AdMeasure
MediaDailyNews, Erik Sass - Monday, November 23, 2009
After a slow start following its launch in June, Mediamark Research &am ...
- Online Display Ad Market Continues Shift To 'Audience' From 'Media' Sales
Online Media Daily, Joe Mandese - Wednesday, November 18, 2009
Reflecting a shift being pushed by Madison Avenue, the online display advertisi ...
- NBCU Still Has Unsold Olympics Ad Inventory
Around the Net In Media, Joan Voight - Sunday, November 15, 2009
With fewer than 90 days to go before the Olympic torch arriv ...
- CNN Ratings Slide Threatens Its High Ad Rates
Around the Net In Media, Joan Voight - Sunday, November 15, 2009
While advertisers traditionally have been willing to shell out more for CNN ...
- Cars.com Heads To Super Bowl
Marketing Daily, - Tuesday, November 3, 2009
Cars.com will launch its 2010 marketing campaign with a Super Bowl a ...
- Cross-Media Analytics Can Better Assess Campaigns
MediaDailyNews, John Bauschard - Wednesday, November 4, 2009
With millions -- even tens or hundreds of millions -- at stak ...
- 'Sherlock' Replaces Microsoft in 'Family Guy' Special
Around the Net In Media, Joan Voight - Sunday, November 1, 2009
About a week ago, Microsoft bailed out of being the exclusive spons ...