Tag results for "ad buys" for November 2010
- More Retailers Turn to TV, Online Ads for HolidaysFaced with flat budgets, marketers are experimenting with new media mixes th ...
- Prime-Time Spots Steady, Long-Term Costs To DropMedia agency TargetCast tcm says the four networks' average cost for ...
- Akoo Bows SyncAds For Mobile PromosAkoo, a place-based TV network delivering entertainment content to mall food cour ...
- Handful Of Media Firms Handle Political Ad BonanzaAnti-incumbent anger and "tea party" conservatives may have set the tone f ...
- AdSafe: Porn, Online Holiday Ads Will MixHow about some porn inventory to round out your holiday ad campaig ...
- Digital Ads Drive Trad Media GrowthTraditional advertising investments in television, print, radio and out-of-home are projected ...
- Online TV Viewers Will Tolerate More AdsTurner Broadcasting has released research, conducted with Magna Global, which the compa ...
- Martini Ads Return To TVItalian winemaker Martini (Asti, vermouth) returns to broadcast television with the brand ...
- Fox Offers On-Air Make Goods OnlineFox Broadcasting, desperate to provide ad time to compensate sponsors for ratin ...
- Do Brands Really Know Where Ads Appear? The advertising industry needs to step up and create more transparency arou ...
- ORMMA Pushes Open Standard for Mobile AdsThe Open Rich Media Mobile Advertising initiative has unveiled rich media advertisi ...
- Google Partners With Verizon Fios To Sell TV AdsGoogle has acquired more inventory for its auction-based TV Ads system, inki ...
- Comcast-Controlled NBC Names Starting Management LineupThe new Comcast-controlled NBC Universal has decided to stay inside when ...
- Subway Spreads Media VisibilityOne of Subway's executives will be starring on CBS' "Undercover Boss" th ...
- Leader of The Pack: Internet Ads Outpace Traditional Media Third-quarter results leave no doubt that the tentative recovery in the med ...
- AMS Bows New Measurement System For OOH Digital out-of-home video is booming, with total ad spending projected to increa ...
- Byrne Point: Fox Names New Prez, Ad SalesMaking a quick move to replace Jon Nesvig, its longtime head ...
- Google TV On The 46-Inch HD SonyFor advertisers it's all about reach and segmenting audiences. "How can ...
- Turner, CBS Find Rhythm As NCAA TeammatesThe joint sales effort between Turner and CBS came about when t ...
- Super Bowl Sold Out, HomeAway Finds Second HomeVacation home rental company HomeAway will return as a Super Bowl advertis ...
- TV Station Groups Enjoy Political Ad WindfallWith stations in Las Vegas and Phoenix, Meredith Corp. posted a reco ...
- Local TV Has What Marketers WantTo capture new business for its TV stations, NBC Universal has beg ...
- PIC, GreenLink Merge, Boon To Local TV AdvertisersPIC Media Group -- the longtime seller of national 10-second TV commercia ...
- Major Media Sites Get Coupons From eDeals.comA number of major media groups, including Post Newsweek TV and C ...
- TV Station Groups Benefit From Stronger Ad ClimateMid-size TV station groups -- Gray TV, Barrington, and Saga -- contin ...
- First Advertisers on 'Conan' RevealedConan O'Brien's new cable show, Conan, doesn't debut until Nov. 8, b ...
- Nielsen: Americans Saw 1.5 Million Ads, Spending Hits $4BThe Nielsen Company says the number of individual political TV messages gr ...
- New Business Prefers New Ad Platforms"Newer businesses are much more oriented toward new media," said Matt Boot ...
- NBC Finds Gold In 55+ DemoNBCU wants advertisers to know that when it comes to consumer spendi ...
- TV Networks Consider Benefits Of Cross-SellingWill more networks follow the CW's lead in cross-selling traditional TV sho ...
