News Brief
Subway Spreads Media Visibility
Nov 17, 2010, 5:09 PM
One of Subway's executives will be starring on CBS' "Undercover Boss" this Sunday, while over on NBC, Subway will be running a 30-second kick-off show and a commercial during "Sunday Night Football." And just for good measure, on Fox, Michael Strahan (who hosts the "Subway Post Game Show" following Fox Sports football coverage) will be featured in three placements promoting Subway products between the animated lineup of "The Simpsons," "The Cleveland Show," "Family Guy" and "American Dad." (Did we mention the 15-second spot during "The Cleveland Show"?) --Karlene Lukovitz
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