- Negative Election Ads Blast In Iowa
MediaDailyNews, Fern Siegel - Wednesday, December 28, 2011
The Republican presidential hopefuls are now saturating Iowa TV with mostly nas ...
- Azteca America Wraps Upfront Sales
MediaDailyNews, David Goetzl - Wednesday, December 28, 2011
Spanish-language network Azteca America has wrapped its upfront selling season for commitmen ...
- Chevrolet Drives Crowd-Sourced Super Bowl Campaign
Online Media Daily, Gavin O'Malley - Saturday, December 24, 2011
One could say that branded, Super Bowl-centered, crowd-sourced video contests are ...
- Invision Integrates Nielsen Ratings To Enhance Cross-Platform Buys
MediaDailyNews, David Goetzl - Tuesday, December 20, 2011
Invision, which offers a management system to steward advertising buys, said ...
- RTB Should Be Known For Quality, Not Just Quantity
Online Media Daily, Andrew Casale - Wednesday, December 21, 2011
The industry needs a new yardstick to qualify data behind impressions. ...
- Finlandia Evolves Trade Event To Engage Consumers
Marketing Daily, Karlene Lukovitz - Monday, December 19, 2011
Bartenders entered their favorite Finlandia cocktail recipes on a local basis, th ...
- Study: MediaMath, Turn Top DSP Vendors
Online Media Daily, Gavin O'Malley - Wednesday, December 14, 2011
Based on Forrester's 48-criteria evaluation, MediaMath, Turn, and DataXu led all D ...
- Dannon Joins Super Bowl Ad Lineup
MediaDailyNews, David Goetzl - Monday, December 12, 2011
Yogurt marketer Dannon said it will join the roster of Super Bo ...
- IPG's Roth: No Major Pullback's In U.S. Ad Spending
Raw, Steve McClellan - Monday, December 5, 2011
Michael Roth, the Interpublic Group CEO said his group has not se ...
- Revlon Consolidates It's Global Media Agency Assignment With MediaCom
MediaDailyNews, Steve McClellan - Thursday, December 1, 2011
Cosmetics giant Revlon is poised to consolidate its global media agency assignme ...
- Turner's Kent Bullish On Political Ad Prospects
MediaDailyNews, David Goetzl - Thursday, December 1, 2011
Despite regular statements that the ad market remains robust, Turner Broadcasting C ...
- Yahoo Extends DSP Deadline For Ad Exchange
Online Media Daily, Mark Walsh - Thursday, December 1, 2011
Yahoo Thursday said it would extend the deadline for requiring advertisers a ...
- Why Buyers Bypassed Meredith's Guaranteed Sales Plan
Around the Net In Media, Phyllis Fine - Thursday, December 1, 2011
What if a magazine guaranteed your brand a lift in sales ...
- SMG Moves Beyond Owned, Earned, Paid: Developing New Metric For 'Shared'
Online Media Daily, Steve McClellan - Thursday, November 17, 2011
Publicis Groupe's Starcom MediaVest Groupe is teaming with ShareThis, a tech compa ...
- Starcom MediaVest Group and ShareThis Team Up To Create New Web Planning and Buying Metric
Raw, Steve McClellan - Thursday, November 17, 2011
Publicis Groupe's Starcom MediaVest Groupe is teaming with ShareThis, a tech compa ...
- Appy Holidays: Digital Supplants Radio As Seasonal Medium, Spot TV Remains No. 1
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2011
It's beginning to look a lot like digital, almost everywhere Madison Aven ...
- Home Depot Moves From Trad Inserts To Digital Ads
MediaDailyNews, Steve McClellan - Friday, November 11, 2011
For The Home Depot, the home improvement retailer, freestanding print inserts we ...
- AdSafe Unveils 'Real-Time' Data Feeds For RTB Ad Buys
Raw, Joe Mandese - Wednesday, November 9, 2011
Online ad safety and verification firm AdSafe Media today unveiled what ...
- TV Stations, Local Advertisers Brace For 2012 Political Ad Season
TV Watch, Wayne Friedman - Wednesday, November 9, 2011
Too much of a good thing? TV stations will be getting ...
- Horizon's Shirley Is Stacked
Show Daily, Joe Mandese - Monday, November 7, 2011
Horizon Media digital media activation guru Mary Shirley more or less simplifi ...
- IAB, MRC Unveil Verification Guidelines, Seek Public Comment
Online Media Daily, Joe Mandese - Friday, November 4, 2011
The Interactive Advertising Bureau Thursday released a set of proposed industry guidelin ...
- It's Official: NBCU Names Yaccarino President Of Cable, Digital Ad Sales
MediaDailyNews, Wayne Friedman - Monday, October 31, 2011
Ex-Turner Broadcasting advertising sales executive, Linda Yaccarino, as expected, has been nam ...
- ANA: Despite Reservations, Marketers Increase TV Budgets
MediaDailyNews, Steve McClellan - Wednesday, October 26, 2011
Many marketers have increased their TV ad budgets since 2009. Yet tho ...
- Real-Time Affiliate Marketing Comes To In-Text Ads
Online Media Daily, Laurie Sullivan - Wednesday, October 26, 2011
Skimlinks plans to launch SkimWords 2.0 Wednesday. The platform provides affiliate lin ...
- GOP Focuses On Debates, Not Ads
MediaDailyNews, Fern Siegel - Monday, October 24, 2011
Less than three months before the Jan. 3 Iowa caucuses, there a ...
- WPP Takes Stake In Chinese Digital Ad Firm
MediaDailyNews, Steve McClellan - Monday, October 24, 2011
WPP has made another in a series of continuing bets on digit ...
- Canoe's Interactive Ads Up Brand Recall
MediaDailyNews, Wayne Friedman - Friday, October 21, 2011
Canoe Venture's initial addressable and interactive advertising efforts have been found ...
- Lin TV Chief Upbeat About Local TV, Digital Biz
MediaDailyNews, David Goetzl - Thursday, October 13, 2011
LIN TV's chief said Wednesday that M&A in the local station busine ...
- TV Premieres Push Yahoo Home Page Ad Sales
Online Media Daily, Mark Walsh - Friday, October 7, 2011
Promotion of fall TV shows helped to lift home page ad sal ...
- Microsoft Targets Interactive Ads To Xbox TV Content
Online Media Daily, Laurie Sullivan - Friday, October 7, 2011
Microsoft in December will begin rolling out 30-second ads in television conte ...