- Location-Based Ads Hit $6B By 2015
MediaDailyNews, Wayne Friedman - Monday, June 27, 2011
Location-based service advertising -- which ties in consumer locations with restaurants, reta ...
- Mobile Ads To Hit $4 Billion By 2015
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2011
Much of mobile advertising spending will be locally targeted in four yea ...
- Auto $ Drive Online: Dealers Earmark 32% For Web Media Buys
Online Media Daily, Gavin O'Malley - Thursday, June 23, 2011
Many local magazines have vanished, and newspapers have seen their print classifi ...
- Collective, AppNexus Create Private Ad Exchange Module
Online Media Daily, Laurie Sullivan - Thursday, June 23, 2011
Collective and Microsoft-backed AppNexus have teamed up to create an ad exchan ...
- Synergy: NBCU Reps Ad Sales For Comcast's NECN
MediaDailyNews, David Goetzl - Wednesday, June 22, 2011
In an example of synergies emerging between legacy Comcast properties and tho ...
- Major Deal Sites Miss Paid-Search Opportunities
Online Media Daily, Laurie Sullivan - Wednesday, June 22, 2011
Groupon remains the most popular daily deal site among subscribers, supporting twi ...
- Moody's: Expect TV Political Ad Windfall in 2012
Around the Net In Media, Phyllis Fine - Wednesday, June 22, 2011
Get ready for a record-breaking number of political ads next year, ...
- Display Ad Revs: Google Tops $1B, Facebook Grabs $2B, Nearly 18% Market Share
Online Media Daily, Gavin O'Malley - Monday, June 20, 2011
Remember the days when marketers wanted nothing to do with social med ...
- Brands Waste Budgets In Misdirected Attribution, Media Buys
Online Media Daily, Laurie Sullivan - Monday, June 13, 2011
Between 36% and 60% of companies' digital advertising revenue could be ...
- Data Still Shows Strong Display Market
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 13, 2011
If we are experiencing another economic slowdown, it hasn't hit online. ...
- Digital Media Optimization - The Advertising Afterthought
Online Media Daily, Arnel Leyva - Monday, June 6, 2011
If the the SEO wizards and the PPC day traders still can ...
- Paramount Partners With Twitter For Promo, Ads
Online Media Daily, Laurie Sullivan - Wednesday, June 8, 2011
Paramount Pictures on Thursday will hold a sneak-peek screening of its forthcomi ...
- Mobile Advertisers Doubled In Last 2 Years
Online Media Daily, Mark Walsh - Tuesday, June 7, 2011
The number of mobile display advertisers has doubled in the last t ...
- Popcornflix Joins Ad-Supported Streaming Movie Race
Online Media Daily, - Friday, June 3, 2011
Recently launched in Beta, popcornflix.com from Screen Media Ventures is hoping ...
- Roll 'Em: Hulu Partners With Miramax
Online Media Daily, Gavin O'Malley - Wednesday, June 1, 2011
On the heels of a similar deal with Netflix, Hulu has partner ...