- Yahoo Exchange Adds Publisher RTB Tools
Online Media Daily, Mark Walsh - Thursday, July 28, 2011
In a move aimed at attracting more publishers, Yahoo's Right Media Exchan ...
- Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users
Online Media Daily, Gavin O'Malley - Monday, July 25, 2011
Not all ad impressions are created equal. Above-the-fold placements were found ...
- HD Spots Grab 20% Of TV Ad Inventory
MediaDailyNews, Wayne Friedman - Thursday, July 21, 2011
HD commercials now comprise almost 20% of all TV commercials -- abo ...
- Ogilvy Debuts Specialty Video Practice, Pushes Engagement
Online Media Daily, Gavin O'Malley - Thursday, July 21, 2011
As online video continues its dramatic rise, Ogilvy & Mather on Thursd ...
- Ad Buyers Embrace Digital, Publishers Lag
Online Media Daily, Gavin O'Malley - Wednesday, July 20, 2011
While major publishers continue to drag their feet, agency display media buye ...
- Monthly Blues: Mag Ad Pages Fall in August
MediaDailyNews, Erik Sass - Tuesday, July 19, 2011
Total ad pages for monthly magazines declined 7.42% in August 2011 vers ...
- Second Screen Opportunities For Advertisers
Online Media Daily, Jonathan Weitz - Monday, July 18, 2011
The coexistence of TV and mobile devices enables marketers and advertisers ...
- Most Mobile Budgets Under $50K, Growth Expected
Online Media Daily, Mark Walsh - Monday, July 18, 2011
When it comes to mobile advertising, just over half (51%) of bra ...
- Dentsu Cuts Exclusive Skype Deal, First Step In Japan
Online Media Daily, Joe Mandese - Tuesday, July 19, 2011
Dentsu this morning unveiled a deal with Skype making it the exclusi ...
- Mobile Auto Sites Drive Traffic Faster Than Web
Online Media Daily, Mark Walsh - Monday, July 18, 2011
Auto brands are often among the first to push into new for ...
- Facebook: CPCs Up 22%, Forecast To Earn $2B In Ad Rev
Online Media Daily, Mark Walsh - Friday, July 15, 2011
Facebook continues to show strong signs of revenue growth as ad rat ...
- Sony-Ericsson Kicks Off Global Media Review
MediaDailyNews, Steve McClellan - Thursday, July 14, 2011
Mobile phone giant Sony Ericsson has launched a global review of i ...
- Zenith: Slight Downgrade For U.S. Ad Spend
MediaDailyNews, Steve McClellan - Wednesday, July 13, 2011
Given recent signs that the economy will take longer to fully recov ...
- Slacker Taps TargetSpot For AOL Radio Ads
MediaDailyNews, Erik Sass - Tuesday, July 12, 2011
Slacker has partnered with TargetSpot to power ads across its free onli ...
- Mag Ad Page Growth Stall
MediaDailyNews, Erik Sass - Monday, July 11, 2011
The tentative recovery in print magazine advertising sputtered in the second quart ...
- Mobile Reach: AT&T Offers In-App Local Ads
Online Media Daily, Mark Walsh - Monday, July 11, 2011
AT&T hopes to be a dominant player in serving local ads with ...
- Bayer Ups MLB Sponsorship, Bats Away Pain
MediaDailyNews, David Goetzl - Friday, July 8, 2011
Bayer has expanded a sponsorship arrangement with Major League Baseball to inclu ...
- TRAFFIQ Tools Ease Media-Buying Complexities
Online Media Daily, Laurie Sullivan - Friday, July 8, 2011
Marketers at brands or agencies managing dozens of media buys across t ...
- Collective Buys Tumri, Improves Ad Process
Online Media Daily, Gavin O'Malley - Wednesday, July 6, 2011
Collective has announced the acquisition of ad technology firm Tumri. The acquisiti ...
- Facebook: Ad Rates Steady Amid Expansion
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 6, 2011
Calming concerns that ad rates would decline as inventory surged, Facebook tel ...
- Dialing For Dollars: iPhone Leads Mobile Ad Results
Online Media Daily, Gavin O'Malley - Tuesday, July 5, 2011
Despite the best efforts of Google and its Android mobile operating syste ...