- Your Attention, Please!
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Social video analytics firm Visible Measures knows how to hold an audience ...
- Help! I'm Drowning (In Data)!
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Chris Pyne, Chief Strategy Officer at MediaCom US, loves data. Like ma ...
- Learning To Love 3MS
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Inevitably, today's OMMA Metrics and Measurement conference has gotten around to 3M ...
- Predictive Modelling Or Bust
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
How can we expect predictive modelling to change over the next f ...
- Barclays Launches Mobile App
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 17, 2012
Barclays Bank has unleashed Pingit, an iOS, Android and BlackBerry app th ...
- TV Advertising 101 For Digital Marketers
Online Spin, Kaila Colbin - Friday, February 17, 2012
Throughout my professional life, I've had the privilege of riding hundreds ...
- Apple Cuts iAd Prices
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Wednesday, February 15, 2012
Further humbling itself to the realities of the market, Apple is reported ...
- Zimmerman Wins Hotel Account
MediaDailyNews, admin - Thursday, February 9, 2012
Zimmerman Advertising picks up a major hotel client as agency of reco ...
- Mobile Video Ads Growing Fast; Will Mobile Video Trump Online Pre-Rolls?
VidBlog, Daisy Whitney - Tuesday, February 7, 2012
Not only are consumers increasingly connected to their mobile phones, they're al ...
- Will Public Facebook Cost Advertisers?
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 3, 2012
Still processing the implications of a public Facebook, The Wall Street Journ ...
- 'Battleship' Super Bowl Ad Pushes Ticket Sales
MediaDailyNews, Wayne Friedman - Thursday, February 2, 2012
NBC Universal's Universal Pictures and its digital movie ticket company Fandango ha ...
- Bud, Bud Light Headline A-B's Super Bowl Lineup
Marketing Daily, Tanya Gazdik - Thursday, February 2, 2012
Anheuser-Busch will debut four-and-a-half minutes of new creative during the Super Bo ...
- A-B Uses Super Bowl To Pitch Bud Light Platinum
MediaDailyNews, David Goetzl - Wednesday, February 1, 2012
During the game on NBC, Anheuser-Busch will advertise new brand Bud Lig ...