Zimmerman Wins Hotel Account
Zimmerman Advertising picks up a major hotel client as agency of record for Extended Stay Hotels, Inc. It will relanch the brand as well as handle media planning and buying duties. Estimated budget is between $17 and $20 million. Based in Charlotte, N.C., Extended Stay Hotels has 685 locations in the U.S. and Canada. It is the largest company-owned and operated chain of extended stay hotels in North America.