- Mindshare, BuzzFeed Form Real-Time Pact
MAD, Steve McClellan - Wednesday, March 26, 2014
The agency will receive detailed access to BuzzFeed Fre.sh data which analyz ...
- U.S. Media: The price is high and the spread is wide.
MAD, John Billett - Tuesday, March 25, 2014
Advertisers in the U.S. are paying the widest spread of media prici ...
- Marissa Mayer: The Case For Advertising On Yahoo
MAD, Steve McClellan - Tuesday, March 18, 2014
At this week's 4As Conference in Los Angeles, the Yahoo CEO tal ...
- Liodice: Digital Is The Least Accountable Of Media
MAD, Steve McClellan - Tuesday, March 18, 2014
Bob Liodice, CEO of the Association of National Advertisers, told a 4 ...
- The Case For Commercial TV Ratings
MAD, Bill Duggan - Tuesday, March 18, 2014
The Association of National Advertisers has been pushing for commercial TV ratin ...
- Read All About It: DFM, Rumble Partner On Mobile Publishing
MAD, Larissa Faw - Tuesday, March 18, 2014
Digital First Media (DFM), the second-largest newspaper group in the U.S., h ...
- You Can't Do Programmatic TV Without Good Data
MediaDailyNews, Jon Mandel - Tuesday, March 18, 2014
Cox just announced that it will sell TV inventory programmatically. This shou ...
- Wanted Dead and Alive: Schrodinger's Rebate
MAD, Tom Denford - Wednesday, March 12, 2014
How -- at the exact same time -- can there be med ...
- Jelli Unveils Programmatic Buying For Radio
MediaDailyNews, Erik Sass - Wednesday, March 12, 2014
Programmatic buying is migrating from the online world to traditional media. No ...
- Integrate This: RPM Melds Slot Machine With Beer Keg To Celebrate Its 20th
Mediapsssst, Richard Whitman - Sunday, March 9, 2014
And it has footage from History's Channel's American Restoration to prove i ...