- Spirit Behind Huckabee's Ad Approach
Around the Net In Brand Marketing, Thom Forbes - Monday, December 31, 2007
...
- Singapore Air Ads Upfront About Added Fees
Around the Net In Media, William Spain - Friday, December 28, 2007
Starting with the New Year, Singapore Airlines will advertise their ticket pric ...
- Huckabee Defends Xmas Ad Approach
Around the Net In Media, William Spain - Monday, December 24, 2007
Republican presidential candidate Mike Huckabee is sticking behind the religious tone ...
- Wal-Mart Controls Its Advocacy Group
Around the Net In Brand Marketing, Thom Forbes - Friday, December 21, 2007
Wal-Mart is taking control of the advocacy group Working Families for Wal-Mar ...
- Curves Rolls Out New Ad Effort
Around the Net In Media, William Spain - Friday, December 21, 2007
Curves International is jump-starting the January weight-loss season with a new ...
- 'Duh' Is Dumb
Feedback Loop, - Thursday, December 20, 2007
Enough with the Hyundai "Duh" commercials. Frequency is important, but for God ...
- Pfizer Is Sued Over Lipitor Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 20, 2007
...
- Ransom Note Health Ads Are Yanked
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 20, 2007
The Child Study Center at New York University is pulling a 2-week-o ...
- Naked Helps Kimberly-Clark Expand Vision
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 19, 2007
Kimberly-Clark is hiring Naked, New York, to help it and its agenci ...
- L'Oréal Garnier Campaign Mocks Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 19, 2007
The United States consumer products division of L'Oréal is starting an onli ...
- Absolut Gets Interactive In Bars
MediaDailyNews, Erik Sass - Wednesday, December 19, 2007
Absolut Vodka is teaming up with TouchTunes, which operates a network ...
- Digitas Shoots For Photo Enthusiasts With Samsung Camera Phone Campaign
Online Media Daily, Tameka Kee - Wednesday, December 19, 2007
The effort courts photography enthusiasts and 'trendsetters' with rich media, video a ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 19, 2007
Holiday ad redux. Let's launch! ...
- Domino's Back To 30-Minute Pledge
Around the Net In Media, William Spain - Tuesday, December 18, 2007
While it has been about 14 years since Domino's last promised ...
- Email: Five Ways To Cut The Clutter
Online Media Daily, Jim Crotty - Tuesday, December 18, 2007
Email marketing, as we know it, is finished. I got this, ...
- DIY, Heavy.com Make Out Like Bandits On User-Generated Video Effort
Online Media Daily, Gavin O'Malley - Tuesday, December 18, 2007
A DIY Network and Heavy.com partnership to promote DIY's "Burt Builds ...
- Domino's Pizza Returns To An Old Theme
Around the Net In Brand Marketing, Thom Forbes - Monday, December 17, 2007
Domino Pizza plans to rebrand itself around a play on its o ...
- One For The Record Books: Long, Long Ad Promotes Long Flight
Creative Media Blog, Amy Corr - Monday, December 17, 2007
Calling Guinness: If this isn't a world record for the world's longe ...
- Comcast Sues NFL Enterprises Over Campaign
MediaDailyNews, - Monday, December 17, 2007
Comcast Corp. has sued NFL Enterprises over a marketing campaign that encourag ...
- Live from the Search Insider Summit: SEM Agencies Step Up Offerings
Online Media Daily, Tameka Kee - Monday, December 17, 2007
PARK CITY, UTAH -- As search engines have increasingly begun to off ...
- Big Milk Peeved At PETA Over "Pus" Ads
Around the Net In Media, William Spain - Friday, December 14, 2007
Milk processors want activist group People for the Ethical Treatment of Anima ...
- Campaign Joy-less For Older Consumers
Feedback Loop, - Friday, December 14, 2007
I typically appreciate Out to Launch's' roundups of new campaigns. However, t ...
- Anti-Poverty Ad Campaign Hits Iowa, NH Airwaves
Around the Net In Media, William Spain - Thursday, December 13, 2007
The ONE Campaign is taking its anti-poverty message to the airwaves wi ...
- Ford's Farley Prepares New Messaging
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 12, 2007
Jim Farley believes his most important task as Ford's group vice preside ...
- PETA Ads Attack Olsen Twins' Fur Fetish
Around the Net In Media, William Spain - Wednesday, December 12, 2007
Mary Kate and Ashley Olsen are the new target of an ...
- Ford To Launch Widgets On AOL
Online Media Daily, Karl Greenberg - Wednesday, December 12, 2007
As part of its campaign touting the telematics and in-vehicle entertainment technolo ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 12, 2007
Holiday ads. The Mac vs. PC squabbling continues. Let's launch! ...
- Supermodel Sues Burnett Over Cadillac Shoot
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 11, 2007
...
- Beringer Wine Rolls Out New TV, Print Effort
Around the Net In Media, William Spain - Tuesday, December 11, 2007
Beringer Vineyards is rolling out a TV and print ad campaign aim ...
- Goodby Uses Tribal Fusion For Branding, Scores 'Freakishly High' CTRs
Online Media Daily, Tameka Kee - Tuesday, December 11, 2007
Who says you can't use an ad network for branding? According ...