- AT&T Hangs Up On Tiger Woods
MediaDailyNews, Wayne Friedman - Thursday, December 31, 2009
Now a second sponsorship shoe has dropped for Tiger Woods. AT&T sa ...
- Papa John's Declares 'National Football Month'
Marketing Daily, Karlene Lukovitz - Wednesday, December 30, 2009
Looking to further leverage its official NFL pizza sponsorship and establish ...
- ShareBuilder Launches New TV Spot
Marketing Daily, Tanya Gazdik - Wednesday, December 30, 2009
One segment features the construction worker unloading reams of cable from h ...
- Taco Bell Latest QSR To Promote Weight-Loss Angle
Marketing Daily, Karlene Lukovitz - Tuesday, December 29, 2009
Taco Bell's campaign, being rolled out in time to join the avalanc ...
- Publishers Clearing House Launches $5 Million Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 30, 2009
The new iteration enters people into the sweeps with potential winners bei ...
- GEICO Asking Rhetorical Questions In Yet Another Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
GEICO has broken yet another campaign -- there are at least fo ...
- Whole Foods Market Launches New Giving Effort
Marketing Daily, Sarah Mahoney - Monday, December 28, 2009
While charitable donations are down, online giving -- especially when goosed ...
- Save The Earth Org Sues Honda
MediaDailyNews, - Thursday, December 24, 2009
Save the Earth Enterprises sued American Honda Motor Co. and its ...
- HD Radio Alliance Preps New Campaign
MediaDailyNews, Erik Sass - Thursday, December 24, 2009
The HD Radio Alliance, an industry consortium created to promote HD digit ...
- Nationwide Launches Cartopia, New IPhone App
Marketing Daily, Karl Greenberg - Wednesday, December 23, 2009
Sue McManus, associate VP of Internet marketing at Nationwide, tells Marketing Daily ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 23, 2009
Holiday ads. Think: 12 Days of Squatchmas and 12 Apps of Christma ...
- Nescafé Debuts U.S. Dolce Gusto Campaign
Marketing Daily, Karlene Lukovitz - Monday, December 21, 2009
In the commercial, the machine's most compelling differentiator -- its coffeehouse-level pow ...
- Calgon Rebrands Bath And Body Care Line
Marketing Daily, Tanya Gazdik - Monday, December 21, 2009
"We have not yet officially announced our media mix, but will ...
- Carl, The Rink Guy, Laments Bauer's Success
Marketing Daily, Aaron Baar - Monday, December 21, 2009
The television commercial, which has been airing on hockey-centric programming and seed ...
- Branded Dollars Spread 'Positive' Financial Message
Creative Media Blog, Amy Corr - Monday, December 21, 2009
Minyanville, which creates branded business content that educates and entertains adults a ...
- Ritz Leverages Its Fun Positioning For Holidays
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2009
The Kraft Foods/Nabisco brand has rolled out the first specifically holiday-focused ...
- Brits Create Virtual Worlds, Thanks To Guinness
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
The iconic stout is moving its marketing online via a partnership wi ...
- Seeing Recovery, Cars.com Pulls Out The Stops For '10
Marketing Daily, - Thursday, December 17, 2009
Cars.com says it will accelerate its marketing efforts in the final wee ...
- Pop Secret Leverages Watching Movies At Home
Marketing Daily, Aaron Baar - Thursday, December 17, 2009
"With the economy being down, a lot of people are staying ...
- Unicast's Roadblock Busting 3D Rich Media Campaign For Cadillac
Online Media Daily, Gavin O'Malley - Thursday, December 17, 2009
MSNBC.com has tapped Unicast to launch a new ad campaign for Cadill ...
- After 23 Years, Pepsi To Sit Out Super Bowl
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
Suzanne Vranica reports that PepsiCo will not advertise its beverages in Sup ...
- Johnnie Walker Launches N.J. Campaign
Marketing Daily, - Wednesday, December 16, 2009
Johnnie Walker Black Label is launching a new campaign focusing on t ...
- Will Startups See a Renaissance Of VC Funding In 2010?
Online Media Daily, Laurie Sullivan - Wednesday, December 16, 2009
The advertising industry could see a double lift in 2010 for dolla ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 16, 2009
James Lipton's beard. Videogame "Playfaces." Unsolved mysteries. Let's launch! ...
- Accenture Cuts Tiger From Ads
MediaDailyNews, - Monday, December 14, 2009
For six years, global consulting firm Accenture PLC featured Tiger Woods ...
- ABC Rep Firm Handles Comcast
MediaDailyNews, David Goetzl - Monday, December 14, 2009
ABC's rep firm, which steers national advertisers to a variety of loc ...
- Cloudveil Targets Apologetic, Mate- and Pet-Neglecting, Outdoor-Sports Mavens
Creative Media Blog, Amy Corr - Monday, December 14, 2009
Cloudveil makes products for hardcore mountain climbing, backcountry skiing, and fly-fishing enthusiast ...
- The Hartford Celebrates 200th With Campaign
Marketing Daily, Tanya Gazdik - Thursday, December 10, 2009
The campaign's TV component, "Pursuits," includes two 30-second spots, one showcasing individual ...
- Keller Fay Gauges Cross-Platform Reaction To Olympic Ads
MediaDailyNews, David Goetzl - Thursday, December 10, 2009
NBCU has hired a word-of-mouth agency to gauge reaction to Olympic ...
- New Campaign Hopes To Rebrand 'Made In China'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
Jay Wang, a professor of strategic communications at the Annenberg School ...