Johnnie Walker Launches N.J. Campaign

  • December 16, 2009
Johnnie Walker Black Label is launching a new campaign focusing on the Latino community in New Jersey starting in January.

The initiative includes events, promotions and new business opportunities in conjunction with the brand's centennial birthday.

Currently making up more than 16% of the state's population, Latinos represent the fastest-growing segment in the state. In addition, New Jersey houses the fifth-largest concentration of Latino businesses in the country, which numbered over 52,000 in 2008 and predicted to double by 2010.--Tanya Irwin

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