- Sears Launches Yard Guru Campaign
Marketing Daily, Sarah Mahoney - Wednesday, March 31, 2010
"We know that the majority of Americans have been cutting back ...
- Orange And OpenX Create Orange Ad Market Exchange
Online Media Daily, Laurie Sullivan - Wednesday, March 31, 2010
Orange and OpenX Technologies Wednesday will announce a partnership to create t ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, March 31, 2010
Puppets. Beer. Home is where the Sorento is. Let's launch! ...
- Eva Longoria Parker Fronts Pepsi's 'Yo Sumo' Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 30, 2010
Pepsi is using actress Eva Longoria Parker to spread the words " ...
- Wonder Bread Still Says It Builds Healthy Bodies
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
Wonder Bread used to claim that its white bread -- enriched wi ...
- Five Old-School Beer Commercials
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
If you've a hankering for beer commercials from the glory days ...
- Westin Hotels Launches Amazon.com Storefront
Creative Media Blog, Amy Corr - Monday, March 29, 2010
Westin Hotels and Resorts launched an online storefront on Amazon.com March ...
- New Hanes Campaign Touts Its Eco-Friendliness
Marketing Daily, Tanya Gazdik - Friday, March 26, 2010
The Winston-Salem, N.C.-based company has created a new consumer Web site whi ...
- Computer Retailer Gets 92% ROI On Behavior-Targeted Data
Online Media Daily, Laurie Sullivan - Monday, March 29, 2010
Marketers have begun to realize paying more for targeted ads supported ...
- Single Women Get Short Shrift In Ad Campaigns
Around the Net In Brand Marketing, Thom Forbes - Friday, March 26, 2010
More women are single now than ever. If they get married, it ...
- Heineken Sets A New Ad Course As Sales Continue To Decline
Around the Net In Brand Marketing, Thom Forbes - Friday, March 26, 2010
Jeremy Mullman talks with Heineken CMO Christian McMahan about the marketer's attemp ...
- Chrysler Ads Reinforce Ram As Fourth Brand
Marketing Daily, Karl Greenberg - Thursday, March 25, 2010
A spokesperson says it made sense to devote the big media gu ...
- Out to Launch
Out to Launch, Amy Corr - Thursday, March 25, 2010
Excessive gaming leads to insignificant others. Cars used for escapism. Let's lau ...
- Dodge Ram Readies Heavy-Duty Campaign
Marketing Daily, Karl Greenberg - Tuesday, March 23, 2010
The company says the new effort will be focused on the bigg ...
- Hello! Goodby Back With Effort For Milk Board
Marketing Daily, Karl Greenberg - Monday, March 22, 2010
Next month, the campaign continues with a Facebook-based game about Mootopia where ...
- Bloggers Help 'Hunt' Down Vodafone Customers
Creative Media Blog, Amy Corr - Monday, March 22, 2010
Recently, Vodafone wanted to promote its latest phone, the Vodafone 360 Samsu ...
- Sharp Campaign Urges, 'You Have To See It, To See It'
Marketing Daily, Aaron Baar - Friday, March 19, 2010
In addition to TV spots airing on national broadcast and cable network ...
- Studios, Cablers Launch $30M Movies On Demand Effort
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
A TV, print and online campaign under the theme "The Video Sto ...
- Bali Bras Enlists Supermodel For Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 17, 2010
The "Back to Beautiful" collection launches with a national ad campaign featuri ...
- Ready For Close-up: Cablers, Studios Push VOD 'Movies' Initiative
MediaDailyNews, Wayne Friedman - Wednesday, March 17, 2010
Looking to push cable system VOD usage, the major Hollywood studios a ...
- Kotex Makes Fun Of Feminine Care Ads
Marketing Daily, Tanya Gazdik - Tuesday, March 16, 2010
Kotex admits that it has been among the advertisers that have be ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 17, 2010
"Spring Break it down." Belgian Natural Gas spins a woolly tale. Let ...
- Bud Light's Weak 'Drinkability' Campaign Flowed From Consultant
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 16, 2010
Jeremy Mullman traces Bud Light's woes -- it posted its first lo ...
- Campaign Seeks 'To Verb Up' The Vanguard Name
Around the Net In Brand Marketing, Thom Forbes - Monday, March 15, 2010
...
- 2010: The Year of the Robot?
Creative Media Blog, Amy Corr - Monday, March 15, 2010
If 2010 is the year of the tiger, Sundance should be kno ...
- Diesel Launches Social Media Campaign
Marketing Daily, Tanya Gazdik - Thursday, March 11, 2010
Online efforts include sponsored mobile apps. Diesel is participating in "editors closet ...
- Triscuit Helps Grow Home Farming Movement
Marketing Daily, Karlene Lukovitz - Thursday, March 11, 2010
The home farming initiatives are being supported by PR, print ads, bann ...
- H-P Revealing Its New Personality In Corporate Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 11, 2010
Hewlett-Packard is about to launch its first corporate ad campaign in mo ...
- Jenn-Air Ratchets It Up A Notch With Series
Marketing Daily, Aaron Baar - Wednesday, March 10, 2010
The Web series is part of a larger marketing campaign designed ...
- Visa Readies Global Soccer Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 10, 2010
Visa is launching its first-ever global Fédération Internationale de Football Association (Internation ...