- Nintendo Spots Star Seth Green
MediaDailyNews, - Wednesday, June 30, 2010
Nintendo has enlisted actor and producer Seth Green to appear in n ...
- Victors & Spoils Asks Crowd To Prove They Are 'Virgin' Enough
Online Media Daily, Gavin O'Malley - Wednesday, June 30, 2010
Virgin America has tapped crowdsourcing agency Victors & Spoils for the laun ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 30, 2010
Chicken. Beer. World Cup. That about covers it. Let's launch! ...
- Imagine That! P&G's Bounty Now Promises To Clean
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
In "Campaign Spotlight," Stuart Elliott reports that Procter & Gamble has be ...
- Fla. County Busy Selling Unspoiled Beauty
Marketing Daily, Karl Greenberg - Monday, June 28, 2010
The campaign uses a "fresh TV" approach wherein a raft of ...
- ESPN Launches Summer X Games Campaign
MediaDailyNews, Karl Greenberg - Monday, June 28, 2010
ESPN is launching a new campaign today as it prepares for t ...
- Here Comes The Sunvertising
Creative Media Blog, Amy Corr - Monday, June 28, 2010
Why go over budget with an ad campaign when you can defr ...
- Nivea Partners With Singer Natasha Bedingfield
Marketing Daily, - Friday, June 25, 2010
Nivea's happiness campaign helps people connect by bringing them together to celebra ...
- The 'Subliminal' Effects Of Banner Ads
Online Media Daily, Laurie Sullivan - Monday, June 28, 2010
Consumers say they ignore static banner ads, and don't click on the ...
- New Campaign Builds Burberry's Digital Edge
Marketing Daily, Sarah Mahoney - Thursday, June 24, 2010
Burberry, which has been staking out its claim as one of t ...
- Levi's Proclaims 'We Are All Workers'
Marketing Daily, Tanya Gazdik - Thursday, June 24, 2010
The campaign stars a dozen residents of blue-collar town Braddock, Penn. Sin ...
- Shell's Aggressive Ad Campaign Touts 'New Energy Future'
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 24, 2010
Shell Oil seems to be the only oil company willing to aggressive ...
- How Adidas Is Fighting To Win World Cup Battle Of The Brands
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 24, 2010
In a Q&A with Barry Janoff, Adidas' soccer brand manager Molly Maixn ...
- Campaign Promotes Products Free Of Genetic Manipulation
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
Jennifer Alsever reports that by the fall, as many as 200 produc ...
- FirstBank Launches TV Campaign In Colorado
Marketing Daily, - Tuesday, June 22, 2010
The 60-second brand spot follows a hotel bellhop through his run-of-the-mill da ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 23, 2010
Ads with "Eclipse" tie-ins. PlayStation introduces unofficial spokesman. Let's launch! ...
- Grubbs Signs With BrightLine iTV
Around the Net In Media, Fern Siegel - Tuesday, June 22, 2010
Media agency veteran Steve Grubbs has signed on as senior strategic advis ...
- Sony Leverages 'Big Gun' Celebs For 3D Sets
Marketing Daily, Aaron Baar - Monday, June 21, 2010
"Justin [Timberlake] and Peyton [Manning] are part of the Sony marketing ass ...
- Bojangles' Debuts Approach To Craving Theme
Marketing Daily, Karlene Lukovitz - Monday, June 21, 2010
TV spots from the chain's new agency, Charlotte, N.C.-based BooneOakley, play o ...
- Actor Personifies Mayhem In New Allstate Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, June 21, 2010
...
- There IS A Free Lunch -- Inflight, Courtesy of Our Sponsor
Creative Media Blog, Amy Corr - Monday, June 21, 2010
Gauging the amount of advertising a person can take often depends ...
- Hulk Hogan Teams Up With Loan Company
Marketing Daily, Tanya Gazdik - Saturday, June 19, 2010
Currently signed to Total Nonstop Action Wrestling, Hogan has maintained popularity sin ...
- Sony's 'Everything' Targets Women As Potential Gamers
MediaDailyNews, Laurie Sullivan - Thursday, June 17, 2010
Sony spokesperson Kevin Butler, a fictional character created as part of t ...
- Latisse Enlists Celebs To Support Make-A-Wish
Marketing Daily, Tanya Gazdik - Wednesday, June 16, 2010
Inspired by the tradition of blowing on a fallen eyelash to ma ...
- Cernium: "Eye Think," Therefore I'm Better
Marketing Daily, - Tuesday, June 15, 2010
The company's new "Eye Think" campaign asserts that the product senses wh ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 16, 2010
Say no to dolphin running shorts. Mr. T will be your bodyguar ...
- Red Robin Expands 'Yummm' Campaign
Marketing Daily, Karlene Lukovitz - Monday, June 14, 2010
The new ads, which include TV and online versions, continue to bui ...
- 'True Blood' Bites Into HD Outdoor Campaign
MediaDailyNews, Wayne Friedman - Monday, June 14, 2010
CBS Outdoor says it's started the world's first high-def outdoor video post ...
- Arnold To Reposition 'National Journal'
MediaDailyNews, David Goetzl - Monday, June 14, 2010
With Politico.com apparently leading the pack among publications targeting the inside-the-Beltway crow ...
- Classing Up Comfort Food Helps Sell Wisconsin Cheese
Creative Media Blog, Amy Corr - Monday, June 14, 2010
Florida has oranges and key lime pie. Maryland has crab cakes. Ida ...