- Saab Woos Its Formerly Loyal Customers
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
"We have put together an extensive loyalty communications package, including a loyal ...
- Out to Launch
Out to Launch, Phyllis Fine - Wednesday, July 28, 2010
Honda's Mr. Opportunity sings in Italian. Cats sing in English. A mythic ...
- Edgy Edge Online Campaign Makes Light Of Everyday Irritations
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
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- DL1961 Focuses On Its Jeans' Performance Promise
Marketing Daily, Sarah Mahoney - Friday, July 23, 2010
Ads breaking next month highlight the brand's unique stretch technology, called X-Fi ...
- Prestone: We're Not Just For Winter Anymore
Marketing Daily, Karl Greenberg - Wednesday, July 21, 2010
"We looked at the market landscape and saw that, though we a ...
- Blimpie Rolls Out Menu Line For 'Healthy, Active Lifestyles'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
Blimpie is introducing what it calls "The Lighter Stuff," a six-item li ...
- Tuaca Liqueur Goes 'Beyond the Usual'
Marketing Daily, Karlene Lukovitz - Tuesday, July 20, 2010
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mix ...
- EA Sports Campaign Taps Football Stars, Fans
Marketing Daily, Aaron Baar - Tuesday, July 20, 2010
To launch the 11th iteration of its NCAA Football game, EA Spor ...
- Saab's Muller Has Ambitious Plans For Brand
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
CEO Victor Muller is appealing to owners and fans this week ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 21, 2010
Look out for that pond. Old Spice Guy takes a break. Welcom ...
- Infiniti Again Struggles To Refine Its Obscure Image
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 20, 2010
Ever since its launch with images of rocks and trees 21 yea ...
- About.com Launches New Brand Campaign
MediaDailyNews, - Monday, July 19, 2010
About.com is launching a new brand campaign and tagline: "Need. Know. Accompli ...
- Five Things The Old Spice Man Means For Advertising
Online Spin, Joe Marchese - Tuesday, July 20, 2010
If you are reading this, you are likely in the advertising industr ...
- Yogi's Tea And Sympathy: Well Wishes Are On The Bag
Creative Media Blog, Amy Corr - Monday, July 19, 2010
Yogi Tea launched an online campaign guaranteed to brighten the day ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 14, 2010
Create a virtual oil spill. Silence the vuvuzelas. Let's launch! ...
- On The Road, Smelling Steak: Beefy Promotion Taps The Power Of Scent
Creative Media Blog, Amy Corr - Monday, July 12, 2010
Exhaust fumes, humidity and, on a bad day, road kill. These a ...
- Hyundai's Perry Debuts 'Uncensored' Campaign
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
The "Uncensored" effort, running through the summer, is unscripted commentary from peop ...
- Domino's Launches 'Real Beauty' Campaign For Pizza
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 7, 2010
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- Got Milk? Campaign Goes IPad, SMS
Marketing Daily, Karlene Lukovitz - Tuesday, July 6, 2010
Meanwhile, text messaging is enabling MilkPEP to offer female teens access ...
- National Pep Boys Effort Taps Mixed Media
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
The change in marketing strategy also shifted the focus to consumer researc ...
- HSN Launches Major Marketing Push For 'Eat Pray Love'
MediaDailyNews, Wayne Friedman - Tuesday, July 6, 2010
HSN, the cable network retailer, has struck a big broad marketing de ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 7, 2010
Hybrid sports. I'm on a motorcycle. Subway cars wrapped with ads. Let ...
- Staples Enlists Celebs For Back-To-School
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2010
The effort, from Alloy's AMP Agency and Alloy Digital, kicks off Ju ...
- JetBlue Launches 'Be True' Campaign
Marketing Daily, - Thursday, July 1, 2010
New York-based JetBlue Airways is launching "Be True" -- a new campai ...
- Pushing Press Freedom: 1st Amendment Campaign Launches
MediaDailyNews, - Thursday, July 1, 2010
The "1 For All" advertising campaign promoting the value of First Amendme ...