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Blimpie Rolls Out Menu Line For 'Healthy, Active Lifestyles'

Blimpie is introducing what it calls "The Lighter Stuff," a six-item line "encouraging healthy, active lifestyles," Barry Janoff reports. Chris "Beanie" Wells, a second-year running back with the NFL's Arizona Cardinals, will star in a national marketing campaign for the new menu items. The campaign includes a social media aspect with destinations on Facebook and Twitter.

"Being a professional athlete, nutritious, wholesome meals are an important part of my daily routine," Wells says. "Now with The Lighter Stuff menu, Blimpie has made it even easier and tastier for me to stay on point with my health and fitness goals."

Blimpie also is responding to the popular Subway "five-dollar foot-long" concept by offering "Lighter Stuff" foot-long subs for $5 or a $5 combo deal (6" sub, chips, 22 oz. drink), Janoff reports.

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