- Brut Slap-Happy For Younger Guys, Real Men
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
The effort plays on the idea of slapping someone who deserves ...
- New Coast Guard Ads Leverage Academia
Marketing Daily, Aaron Baar - Friday, October 29, 2010
"Most people have no idea who they are," Jose Villa, president ...
- FedEx Launches Morphing Map In Global Push
Marketing Daily, Karl Greenberg - Thursday, October 28, 2010
The campaign is not meant to be heavily branded, Brenda McWilliams, managi ...
- Q&A: Chris Perry, Jeff Goodby Go Deep On Chevy
Marketing Daily, Karl Greenberg - Thursday, October 28, 2010
The campaign comprises a 60-second anthem spot with archival footage of Gener ...
- Kraft Spreading The Wealth For Philadelphia Cooking Creme
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 27, 2010
Kraft is readying one of the largest ad campaigns in its histo ...
- Coke Goes For Another Hit Music Single
Marketing Daily, Karlene Lukovitz - Tuesday, October 26, 2010
The holiday campaign -- an extension of the brand's "Open Happiness" marketi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, October 27, 2010
Can you disconnect from social media for one day? Emergen-C crafts ...
- Dell Breaks New Global Campaign As Creative Review Continues
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
Dell is moving away from price-focused, transactional ads and toward ads th ...
- The Campiest, Craziest And Creepiest Campaign Ads Of The Year
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
...
- Webroot Pins Hopes On Personality, Humor In Ads
Marketing Daily, Aaron Baar - Monday, October 25, 2010
The heavily digital campaign features banner ads that ask whether users wou ...
- Canadians Hunt For Treasures Of Japanese Culture, Via Sapporo Beer
Creative Media Blog, Amy Corr - Monday, October 25, 2010
Interactive treasure hunts are taking the virtual world by storm, offering ...
- Land Rover Goes Urban In 10 Cities Worldwide
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
Land Rover's campaign for company's forthcoming Range Rover Evoque will be develop ...
- Dell To Spend 'Hundreds Of Millions' On Rebranding Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, October 22, 2010
...
- Glenfiddich Events, Ads Hit Major Metros
Marketing Daily, Karl Greenberg - Thursday, October 21, 2010
The creative, via London-based Leagas Delaney, features photography of scenarios meant ...
- Sears Launches New Payment Option
Marketing Daily, Sarah Mahoney - Thursday, October 21, 2010
Sears says it wanted to offer credit-shy customers more financing options. "T ...
- Farmers Insurance Joins Humor Bandwagon
Marketing Daily, Karl Greenberg - Wednesday, October 20, 2010
Farmers' effort, which includes TV, involves a semi-fictive "University of Farmers" overse ...
- Skechers Adds Malone, Abdul-Jabbar To Lineup
Marketing Daily, - Wednesday, October 20, 2010
The Manhattan Beach, Calif.-based shoe marketer says the ads are part ...
- Parody Campaign Hits Chevron Ads Promoting Responsibility
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 20, 2010
Three activists organizations -- the Yes Men, Amazon Watch and Rainforest Acti ...
- Nexstar's 'TV' Campaign Increases Local Billings, Doubles '10 Push
MediaDailyNews, Wayne Friedman - Tuesday, October 19, 2010
TV station owner Nexstar Broadcasting Group will double up its efforts ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, October 20, 2010
Make your Frankensteiner come alive. Popcorn reenacts famous movie scenes. Let's lau ...
- Raymond James Leverages Conservatism
Marketing Daily, Aaron Baar - Monday, October 18, 2010
"This campaign has been a year in the making. They are nothi ...
- Lincoln African-American Campaign Spotlights MKX
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
In the spot, the lawyer learns she is promoted to partner ...
- Domino's Spotlights Ingredients Quality
Marketing Daily, Karlene Lukovitz - Monday, October 18, 2010
Domino's will expand on the quality theme with a new "Behind t ...
- Chevron Ad Campaign Positions Itself As One Of The Good Guys
Around the Net In Brand Marketing, Thom Forbes - Monday, October 18, 2010
Chevron is touting a new ad campaign that positions itself as ...
- Glenfiddich Campaign Takes On Life's Adventures
Around the Net In Brand Marketing, Thom Forbes - Monday, October 18, 2010
...
- Home Is Where The Pooch Is: Demo Houses Paired With Pet Adoption Drive
Creative Media Blog, Amy Corr - Monday, October 18, 2010
Get ready for a campaign that put a roof over the hea ...
- Pert, Sure Shampoos Launch Ad Campaigns
Marketing Daily, - Thursday, October 14, 2010
Personal care brands Pert Plus and Sure, two brands that have h ...
- JetBlue Bringing Back Human Side With 'You Above All' Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 14, 2010
Jet Blue's first campaign with new agency Mullen breaks tomorrow with t ...
- Lenovo Looks To Inject Fun Into Computing
Marketing Daily, Aaron Baar - Tuesday, October 12, 2010
"We want consumers to take away that Lenovo is a fun bra ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, October 13, 2010
Having Stella Artois is better than having a woman. Snickers frightens whi ...