• Washington Post, Wednesday, October 20, 2010 10:36 AM

Three activists organizations -- the Yes Men, Amazon Watch and Rainforest Action Network -- posted fake ads spoofing Chevron's new campaign that positions it as an environmentally responsible and socially conscious organization. The Chevron campaign broke Monday with full-page ads in the Washington Post, Economist, New York Times and Wall Street Journal.

"They must think the American people are absolutely stupid," says Maria Ramos of the Rainforest Action Network about Chevron's ads. "When it comes to oil spills, climate change and human rights abuses, we need real action from Chevron. Instead, we get this high-cost, glossy ad campaign."

In the real campaign, big headlines over striking photographs state that oil companies have responsibilities, such as: "Oil companies should support the communities they're a part of." They are followed by the assertion "We agree," and smaller type highlights the social virtues of Chevron's business. A spokesman says the parody attack shows that "there are groups out there that are not interested in moving forward responsibly together."

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