- Bronx Zoo Celebrates 125 'Unforgettable' Years
MAD, Fern Siegel - Friday, May 3, 2024
The year-long campaign positions the zoo as a remarkable destination that ad ...
- With 'Good Things Await,' Merrell's New CMO Wants To Lighten Up
Marketing Daily, Sarah Mahoney - Friday, May 3, 2024
With less-bulky boots, the hiking heavyweight hopes to reverse sales decline. ...
- Grand Marnier Sees 'Rouge,' Celebrates Creative Collaborations
MAD, Fern Siegel - Thursday, May 2, 2024
Ahead of Cinco de Mayo the brand produced another encounter - wi ...
- Spike Lee, Giancarlo Esposito Find 'Italy In America' For Fiat 500e
Marketing Daily, Tanya Gazdik - Thursday, May 2, 2024
Since it is a digital-first effort, a lot of content was need ...
- Dunkin' Taps Fairy Tales To Highlight Joys Of Cold Coffee
MAD, Fern Siegel - Wednesday, May 1, 2024
The new national campaign targets Gen Z and millennials, demos that cra ...
- Ball Park Campaign Enters Condiment Debate
Out to Launch, Fern Siegel - Wednesday, May 1, 2024
The company wrote an open letter to the 'Chicago Sun-Times' noting t ...
- Play 'Ball': Pepsi Promotes Soccer In Global Push
MAD, Fern Siegel - Tuesday, April 30, 2024
Shot at Wembley's, COPA90's creative work features soccer stars mixing it ...
- Martin, Short Debut A Creative First: An Ad Campaign For Wells Fargo
MAD, Fern Siegel - Tuesday, April 30, 2024
The "Be a 2%er" campaign features the pair in a series ...
- J. Jill Debuts 'One Wardrobe. No Limits.' Campaign
Retail Insider, Sarah Mahoney - Wednesday, May 1, 2024
The retailer wants to help women integrate their closets. ...
- Corona Premiere Invites Millennials To Trade Up To Light Beer
MAD, Fern Siegel - Monday, April 29, 2024
The ad touts "Carpe Low Carb," set to the song "Light ...
- Mammoth Lakes Destination Campaign Focuses On Inclusion
Out to Launch, Steve McClellan - Monday, April 29, 2024
California vacation spot MammothLakes has unveiled an inclusion-focused
marketing campaign th ...
- BBC Launches First Brand Campaign To 'Make You Think,' Targets U.S. Audience
MAD, Fern Siegel - Friday, April 26, 2024
Developed in partnership with R/GA, the BBC is debuting a new si ...
- And The World's Richest Billionaire Is...The Amazon Rain Forest?
MAD, Steve McClellan - Friday, April 26, 2024
No but a cover takeover of Forbes' 'Richest People' issue is design ...
- Stella Artois Revels In 'Missing' Chalices
MAD, Fern Siegel - Thursday, April 25, 2024
The three radio spots use a heist motif, imagining conversations between bar-goe ...
- Smokey At 80: Respect The Bear
Mad Blog, Barbara Lippert - Thursday, April 25, 2024
A moving PSA compels us to take stock of Mr. Bear's decad ...
- Miracle-Gro: Make Your Garden Grow (Virtually)
MAD, Steve McClellan - Wednesday, April 24, 2024
The lawn and garden care company is launching a contest on farmi ...
- Fugitives And The New Civil War
Mad Blog, Barbara Lippert - Wednesday, April 24, 2024
"I'm gonna need you to step out of the vehicle and ta ...
- Stellantis Celebrates Parenting In Minivan Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2024
The campaign recognizes all the different types of parents who have inspir ...
- 'Veep's' Richardson Showcases Detroit's Assets
MAD, Fern Siegel - Tuesday, April 23, 2024
The Motor City's new campaign showcases the city's singular style and offerin ...
- With 'Grave Conversations,' Titan Caskets Moves To Longer-Form Video
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2024
Guests recline in comfy caskets for the six-minute talk show segments. ...
- Manhattan Mini-Sets Promote Storage Company, Comics
MAD, Fern Siegel - Monday, April 22, 2024
Brand Up Comedy transformed Manhattan Mini Storage into unconventional club spaces. ...
- Cook County Highlights Public Health Heroes
MAD, Fern Siegel - Monday, April 22, 2024
The public health awareness campaign explains how its staff builds healthier communiti ...
- Webroot Campaign Uses Humor To Remind People Of Serious Cyber Threats
MAD, Steve McClellan - Monday, April 22, 2024
The campaign, from agency Madwell, takes a humorous approach to spotlight serio ...
- Havas Leading Media On Global Puma Campaign
Out to Launch, Steve McClellan - Monday, April 22, 2024
Sports footwear and apparel company Puma has launched its first worldwide bra ...
- Dave & Buster's Pits Lil Dicky Against Busta Rhymes In New Campaign
QSR Insider, Teresa Buyikian - Tuesday, April 23, 2024
Rappers repping Dave or Buster's name throw down, because brand says it ...
- Tubi Promotes 'Big Mood' In U.S. In Social, OOH Push
MAD, Fern Siegel - Friday, April 19, 2024
To kick off the show, VaynerMedia produced a campaign branded "All T ...
- Quaker Bowls Us Over With Authentic Humans
Mad Blog, Barbara Lippert - Saturday, April 20, 2024
Interactive campaign presents intimate black-and-white portraits of 100 different people, who refle ...
- Spread The Love: 'Smugglers' Bring Marmite To British Expats In U.S.
MAD, Fern Siegel - Thursday, April 18, 2024
A cross-border campaign created by adam&eveDDB calls on loyal fans to he ...
- With 'Stay Creative,' Crayola Taps Adults' Artistic Nostalgia
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2024
The effort reunites three adults with a coloring project they made ...
- The New MLB Prime: It's One Loud-Cracking Bat
Out to Launch, Steve McClellan - Thursday, April 18, 2024
Louisville Slugger is partnering with 2023 National League MVP Ronald Acuñ ...