- CPI Grew In March, But Retail Media Spend Grew More
MediaDailyNews, Laurie Sullivan - Wednesday, April 10, 2024
The Consumer Price Index rose 0.4% in March, but recent research sho ...
- Persuade Me: AI's Large Language Models Become Persuasive
Search & Performance Insider, Laurie Sullivan - Thursday, April 11, 2024
Advertisers try to persuade people to buy products, healthcare providers try ...
- Berlin Agency Creates 'Fashion Against Fascism' To Fight Spread Of Nazi Codes
MAD, Fern Siegel - Tuesday, April 9, 2024
A special database and web crawler allow brands to check if su ...
- Dove Pledges Never To Use AI To Represent Real Women In Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
Dove has made a pledge to keep it real and never u ...
- Amid Rapid Expansion, Aldi Mocks Grocery Memberships
Retail Insider, Sarah Mahoney - Wednesday, April 10, 2024
America's third-largest grocer keeps finding new ways to woo consumers. ...
- Google Unveils Custom Chip To Accelerate Search And AI
Search & Performance Insider, Laurie Sullivan - Wednesday, April 10, 2024
An Arm-based chip to accelerate search and AI features, as well ...
- Hennessy Positions Cognac For A New Generation
MAD, Fern Siegel - Monday, April 8, 2024
Wieden+Kennedy Amsterdam's new campaign showcases the brand's unlimited cocktail possibilities. ...
- The Iconic 'Big Mac Chant' Is Back
MAD, Steve McClellan - Monday, April 8, 2024
McDonald's Australia has launched a new version of the iconic Big M ...
- Hinge Sends Deleted Apps To Heaven
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
Once people find true love, that discarded app icon has to ...
- YouTube CEO Warns OpenAI Against Using Its Data
MediaDailyNews, Laurie Sullivan - Friday, April 5, 2024
YouTube CEO Neal Mohan doesn't know whether OpenAI has used the company ...
- WPP Tackles Challenges Generated By AI Ads For The Blind
MediaDailyNews, Laurie Sullivan - Monday, April 8, 2024
Error-prone ads based on AI have become a nuisance for blind intern ...
- The Lincoln Project's 2017 Eclipse Flashback: 'Remember This Idiot'?
Mediapsssst, Richard Whitman - Monday, April 8, 2024
The LP was referencing Trump's defiantly looking up at that year's sol ...
- Colgate Targets Gen Z, Celebrates Every 'Smile' As Powerful
MAD, Fern Siegel - Friday, April 5, 2024
The company wants to send a positive message: Every smile is beautifu ...
- 'Dirt Nerd' Martha Stewart Stumps For Miracle-Gro
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
The Queen of Green gets her hands dirty for a new li ...
- 'Wondery Means Business' Promotes Its Content, Brand Identity
MAD, Fern Siegel - Thursday, April 4, 2024
The new campaign signals strategic shifts the company is making to rea ...
- JSX Offers Stress-Free Way To 'Fly'
MAD, Fern Siegel - Thursday, April 4, 2024
The public charter airline avoids crowded terminals, baggage claims, fast-passes, long wai ...
- Spalding Is 'Always Building,' Just In Time For The Final Four
Marketing Daily, Sarah Mahoney - Friday, April 5, 2024
The basketball heavyweight's new campaign focuses on encouraging the next generation ...
- Google Parent Reportedly Speaking To Advisors About HubSpot Acquisition
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
Google's parent company Alphabet has met with Morgan Stanley investment bankers abo ...
- Truist's 'Unstoppable Together' Campaign
Out to Launch, Steve McClellan - Thursday, April 4, 2024
Truist has unveiled a new campaign, “Unstoppable Together,” which it developed wi ...
- Trust In Google Ads Down, PPC Report Cites AI As Top Priority
Search & Performance Insider, Laurie Sullivan - Friday, April 5, 2024
The State of PPC Global Report 2024 provides insights to better understa ...
- Cocktail Hour: Rittenhouse Rye 'Creatively' Targets Bartenders
MAD, Fern Siegel - Wednesday, April 3, 2024
On-premises posters and menu cards celebrate the Philadelphia heritage of the Prohibition-e ...
- Sherwin-Williams Introduces 'The Loneliest Color'
Marketing Daily, Sarah Mahoney - Wednesday, April 3, 2024
The paint retailer has tapped designer Dapper Dan to promote Kingdom Gol ...
- Zalis Joins Mint Advisory Board, Championing Net Zero In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, April 3, 2024
Mint CEO Lorenzo Larini says Zalis is "a huge advocate of diversi ...
- Stanford, Meta Find Chatbots Are Ready For People - But Are We Ready For GAI?
Search & Performance Insider, Laurie Sullivan - Thursday, April 4, 2024
A study by Stanford University's Deliberative Democracy Lab and Meta suggests t ...
- Visit Dallas Positions City As Destination For Tourism, Global Business
MAD, Fern Siegel - Tuesday, April 2, 2024
This is the first work by Greenhaus, which was named AOR f ...
- '25%' Campaign Confronts Connection Between Soccer Losses And Domestic Violence
MAD, Fern Siegel - Tuesday, April 2, 2024
When a team loses a soccer match, violence against women increases ...
- Lexus Shows How GX Will 'Live Up To It'
Marketing Daily, Tanya Gazdik - Tuesday, April 2, 2024
The Toyota luxury brand is now under the direction of new marketi ...
- Citizens Appeals To Financial 'Two Cents' In Latest Ad Campaign
Marketing Daily, Laurie Sullivan - Tuesday, April 2, 2024
Citizens' latest ad campaign addresses its support for personal services and financi ...
- Target Resurrects 'The Target Lady' For New Membership Campaign
Marketing Daily, Sarah Mahoney - Tuesday, April 2, 2024
The retailer's ads for upcoming Target Circle Week star "SNL" alum Krist ...
- Perplexity Working On AI Ad Model Based On 2 Principles
MediaDailyNews, Laurie Sullivan - Tuesday, April 2, 2024
AI-powered search engine Perplexity AI plans to add advertising to its "a ...