- AMC Pitches Upfront Buys Utilizing Canoe's Platform
MediaDailyNews, David Goetzl, Joe Mandese - Friday, June 25, 2010
AMC, known for the "Mad Men" series about 1960s Madison Avenue, ...
- Extreme Reach Raises $9 Million For Video Ad Platform
Around the Net In Media, Fern Siegel - Thursday, June 24, 2010
Extreme Reach, which sells a digital platform that advertisers can use ...
- Digital Expansion: ZelnickMedia To Buy Alloy
MediaDailyNews, David Goetzl - Thursday, June 24, 2010
A group led by privately held ZelnickMedia has agreed to acquire Allo ...
- Will IAB Networks And Exchanges Guidelines Live Up To Promise?
Online Media Daily, Jim Ewel - Thursday, June 24, 2010
The IAB recently released the final version of their
Networks a ... - Tremor Media Names Googler To VP Post
Online Media Daily, Gavin O'Malley - Tuesday, June 22, 2010
Video ad network Tremor Media on Tuesday named Matthew Corbin to t ...
- Adknowledge Acquires Affiliate Network Hydra
Online Media Daily, Mark Walsh - Monday, June 21, 2010
Adknowledge has purchased cost-per-action network
Hydra Group. The move expan ...
- Undertone Selects Adometry For Ad Verification
Online Media Daily, Gavin O'Malley - Tuesday, June 15, 2010
Premium ad network Undertone Networks has tapped Adometry and its ad verificati ...
- Display Advertising 2.0: Brand Safety is Just the Tip of the Iceberg
Online Media Daily, Steve O'Brien - Monday, June 14, 2010
As the number of middlemen between the advertiser and publishers increases, it ...
- The Music's Started: Better Be Ready to Grab a Chair
Online Media Daily, Paul Olliver - Friday, June 11, 2010
Can you hear the music? It's the opening few bars from t ...
- Feds Eying Apple's Mobile Ad Strategy
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 10, 2010
Citing unnamed sources "close to the situation," the
Financial Times ... - Yahoo Ready To Fix Advertising: What Will it Take?
Online Media Daily, Laurie Sullivan - Wednesday, June 9, 2010
Ramsey McGrory, Yahoo's vice president of North American Marketplaces and newly appoint ...
- Greg Ballard Named Transpera CEO
Online Media Daily, Mark Walsh - Thursday, June 10, 2010
Greg Ballard, formerly chief executive of Glu Mobile, has been named C ...
- AdMob: IAd Exclusion Hurts Developers
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 9, 2010
AdMob CEO Omar Hamoui isn't happy about the implication that he won ...
- JumpTap Adds Video To Mobile Ad Network
Online Media Daily, Mark Walsh - Wednesday, June 9, 2010
Mobile ad network JumpTap is adding video to its range of ...
- It's Unclear What Apple's Mobile Foray Means To The Industry
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 8, 2010
At the D8 conference last week, Steve Jobs said he wasn't interest ...
- Four On The Floor: iPhone Upgrade Doesn't Disappoint, Feeds Mounting iAd Hype
Online Media Daily, Mark Walsh - Monday, June 7, 2010
Apple didn't disappoint its legions of fans Monday,
unveiling ...
- Adobe Teams With Greystripe On iAd Rival
Online Media Daily, Mark Walsh - Monday, June 7, 2010
Adobe has a new ally in its war with Apple over t ...
- Mobile Ad Network InMobi Launches In U.S.
Online Media Daily, Mark Walsh - Tuesday, June 8, 2010
Competition in the U.S. mobile ad market could heat up further wi ...
- MTV Expands 'Tribes' Ad Networks To Mobile Apps
Online Media Daily, Mark Walsh - Monday, June 7, 2010
MTV Networks is extending the "Tribes" vertical ad networks launched two yea ...
- Tremor Bows Interactive Pre-Rolls
Online Media Daily, Gavin O'Malley - Monday, June 7, 2010
Video ad network Tremor Media on Monday is expected to announce ...
- Video Platform Rewards Viewers For Watching
Online Media Daily, Gavin O'Malley - Thursday, June 3, 2010
AdGenesis Digital has launched a new video advertising platform, which rewards consume ...
- Google Buys Invite Media
Around the Net In Media, Fern Siegel - Wednesday, June 2, 2010
Google bought ad technology start-up Invite Media, a 3-year-old "demand-side platform" design ...
- Ad Firm TRA Gets Cash Infusion From Intel, WPP
MediaDailyNews, David Goetzl - Wednesday, June 2, 2010
An Intel investment arm last week led a new round of financi ...
- The 100 Most Important Online Publishers
OMMA Magazine, OMMA Editors - Thursday, June 24, 2010
Go ahead. Say it. Importance is subjective. Well, exactly. The following li ...