- Why 2010 Will Be the Year of Automated Media Buying
Online Media Daily, Mark Simon - Monday, December 28, 2009
In the past year, three of the top-ten search players have chart ...
- DoubleVerify Is Checking Ad Context Twice
Online Media Daily, Gavin O'Malley - Wednesday, December 23, 2009
In an effort to bolster confidence among protective brand marketers, digital media-verificati ...
- TVGuide.com Tunes In With Pubmatic
Online Media Daily, Gavin O'Malley - Monday, December 14, 2009
TVGuide.com has selected PubMatic to optimize its ad revenue, the companies a ...
- TAP Dance: Rubicon Enhances Targeted Audience Program
Online Media Daily, Gavin O'Malley - Wednesday, December 9, 2009
Targeting premium publishers and their sales channel partners, ad technology firm T ...
- Adding Up: More Publishers Sign On To AdMeld
Online Media Daily, Gavin O'Malley - Monday, November 30, 2009
As publishers seek a bigger bang for their digital bucks, ad optimizati ...
- Google Acquires Ad-Op Start-Up Teracent
Online Media Daily, Gavin O'Malley - Monday, November 23, 2009
Google has entered into a definitive agreement to acquire display ad optimizati ...
- AdMeld Teams With Targus To Target Ad Ops
Online Media Daily, Gavin O'Malley - Tuesday, November 10, 2009
To help clients get the most out of their discretionary ad inventor ...
- Progressive Targeting Boosts Lord & Taylor's ROI
Online Media Daily, Laurie Sullivan - Tuesday, November 3, 2009
Rocket Fuel has partnered with Morpheus Media to drive sales, loyalty a ...
- A 1-2-3 Punch to Display Advertising ROI
Online Media Daily, Paul Knegten, Eran Shir - Thursday, October 29, 2009
Let's boil this display beast down to a 1-2-3. For most ...
- HuffPo Enlists PubMatic
Online Media Daily, - Wednesday, October 7, 2009
The Huffington Post has selected PubMatic to optimize its ad revenue aft ...
- Crossing The Rubicon: Die Is Cast With Bid To Become The Google Of Online Display
Online Media Daily, Joe Mandese - Wednesday, October 7, 2009
The Rubicon Project, one of a spate of technology-focused companies that ha ...
- Rubicon Project Acquires BT Provider Others Online
Online Media Daily, Gavin O'Malley - Tuesday, September 15, 2009
Ad technology firm The Rubicon Project has acquired behavioral targeting data provid ...
- Integrate Ads For Effective Brand Awareness
Research Brief, Jack Loechner - Tuesday, September 1, 2009
Research released by Dynamic Logic reveals that ads integrated into the conte ...
- LookSmart Dances Advertisers Toward Optimal Pricing
Online Media Daily, Laurie Sullivan - Friday, August 7, 2009
LookSmart plans to advance the pay-per-click (PPC) search advertising model by unveili ...
- AudienceScience Lends An ARM To Customize Ads
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
AudienceScience made it easier for advertisers to speak directly with potential custome ...
- AdMeld Optimizes $8 Million In Funding
Online Media Daily, Gavin O'Malley - Wednesday, June 24, 2009
AdMeld, one among a growing number of startups competing to help W ...
- When Algorithms Collide
OMMA Magazine, Ace , mackenzie , Ted Shergalis, Leon Zemel - Thursday, October 29, 2009
The online advertising marketplace has seen its fair share of arms race-li ...