- Platforms Become Self-Serve: TV Ad-Buying Model Turns To Web Portal
Online Media Daily, Laurie Sullivan - Friday, September 20, 2013
Google has made self-service ad platforms for search feasible, but companies li ...
- Transparency Breeds Honesty, Tech Investments Across Ad Industry
Online Media Daily, Laurie Sullivan - Monday, September 23, 2013
Transparency will drive publishers to create a better experience for consumers visiti ...
- Ensequence To Roll Out National Platform For Interactive TV Advertising
MediaDailyNews, Wayne Friedman - Wednesday, September 18, 2013
Interactive advertising service company Ensequence will roll out an ambitious, broad-reaching nation ...
- Consumer Trust in Web Ads Grows; Mobile Ads Least Trusted, Nielsen Says
Around the Net in Video, P.J. Bednarski - Wednesday, September 18, 2013
People trust Website ads more than they used to, according to ...
- SpotXchange Launches Video Ad Platform
Real-Time Daily, Tyler Loechner - Tuesday, September 17, 2013
Digital video ad marketplace SpotXchange is expected to today announce the laun ...
- IAB Offers Ad Ops Certification For Digital Marketing Pros
Online Media Daily, Mark Walsh - Thursday, September 12, 2013
With the rise of programmatic trading, digital advertising has become more relia ...
- Ooyala's Mosaic Player Aims at Getting Viewers, Then (Happily) Drowning Them with Cross-Platform Content
VidBlog, P.J. Bednarski - Thursday, September 12, 2013
Ooyala's already a big player in video solutions for sports networks a ...
- ADamigo Launches Ad Marketplace Hispanic Businesses
Real-Time Daily, Tyler Loechner - Tuesday, September 10, 2013
ADamigo, an ad platform with a focus in the Hispanic advertising industr ...
- Czech Publishers Form Consortium, Open Up Inventory For RTB
Real-Time Daily, Tyler Loechner - Monday, September 9, 2013
A group of five Czech Republic media houses today announced a joi ...
- Real-Time With Brian Gleason On New 'Xaxis TV' Platform
RTBlog, Tyler Loechner - Monday, September 9, 2013
GroupM's Xaxis unit this morning launched Xaxis TV, a new platform mea ...