- Tremor Launches Unified Social Data Solution
Digital News Daily, Karlene Lukovitz - Thursday, August 5, 2021
The solution enables unifying social data typically constrained to social platforms in ...
- Xandr Launches Audience-Based Linear TV Selling Platform, Monetize TV
Digital News Daily, Karlene Lukovitz - Wednesday, August 4, 2021
The self-serve platform allows buyers to execute audience-based, cross-seller buys in data-driv ...
- Microsoft Extends, Expands Xandr Relationship
Digital News Daily, Karlene Lukovitz - Wednesday, July 14, 2021
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing t ...
- Google-Backed DOOH Company Firefly Acquires Curb Taxi Media
MAD, Steve McClellan - Friday, June 25, 2021
Curb Taxi is one of the nation's largest taxi ad platforms a ...
- Instacart Invests $1M In Ad Initiative To Support Black-Owned Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 10, 2021
The investment, announced Thursday, is the beginning of a major push ...
- Rakuten Advertising To Use Magnite CTV Platform Across U.K., Europe
Digital News Daily, Karlene Lukovitz - Thursday, June 3, 2021
The deal will broaden ad buyers' access to Rakuten TV inventory. Rakut ...
- Pivoting Into Ecommerce Cautiously: What Marketers Should Know
Data & Programmatic Insider, Laurie Sullivan - Monday, May 24, 2021
Sidecar's recent report analyzes a year's worth of data, providing insights f ...
- The Rise Of Social Audio
MediaDailyNews, Bre Rossetti - Thursday, May 6, 2021
The interactive audio space offers a new breed of potential influencers ...
- Why Microsoft Is Giving Away Some Data Integration To Sell More Ads
Search & Performance Insider, Joe Mandese - Wednesday, May 5, 2021
Taking a page from Gillette's brilliant marketing strategy of giving away razo ...
- Google Becomes WNBA Changemaker For Women's National Basketball Association
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will ser ...
- Extreme Reach Gains Scale With Adstream Acquisition
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
The combined company will have greater scale to help marketers manage creati ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sport ...
- Amobee, InfoSum Partner On Alternative ID Solutions
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
The companies will offer advertiser and broadcaster clients access to "agnostic" identi ...
- Xandr To Support Multiple Cookieless ID Solutions
Digital News Daily, Karlene Lukovitz - Wednesday, March 3, 2021
Xandr announced it will enable "agnostic interoperability" for identifiers to address t ...
- Affiliate Channels, Ranked And Rated
Search & Performance Insider, Laurie Sullivan - Tuesday, December 22, 2020
The Martech Record Market Presence Index is a measurement of buyer inte ...
- UK Government To Create Code Of Conduct For Facebook, Google, Others Dominating Markets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
The U.K. on Friday introduced a dedicated Digital Markets Unit within t ...
- Innovid Taps Dale Older As Chief Product Officer
Digital News Daily, Karlene Lukovitz - Thursday, October 29, 2020
Older was previousl CPO at Integral Ad Science/IAS. Innovid also promoted Yuv ...
- Discovery, Magnite Extend Relationship To Streaming In Overseas Markets
Digital News Daily, Karlene Lukovitz - Tuesday, September 29, 2020
Discovery, which has been working with the Magnite sell-side advertising platform ...
- Let's Hold Ad Platforms 'Strictly Liable' When They Sell Fraudulent Ads
Media Insider, Dave Morgan - Thursday, August 27, 2020
A ruling that Amazon is liable for products delivered to buyers h ...
- Nexstar Digital Inventory Now On FreeWheel's Strata Platform
Digital News Daily, Karlene Lukovitz - Monday, June 15, 2020
Ad buyers can use the platform to access Nexstar's video and O ...
- AT&T Merging Xandr Into WarnerMedia
Digital News Daily, Karlene Lukovitz - Thursday, April 30, 2020
The long-expected merger comes days after John Stankey's choice as AT&T's ne ...
- Vox's Coral Platform Offers Q&A Feature For Publishers
Publishers Daily, Sara Guaglione - Friday, April 24, 2020
The tool allows Coral clients to host live discussions on their sit ...
- Microsoft Advertising Adds More Pages To Redesigned Platform
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 30, 2020
One day ahead of Microsoft Advertising's Elevate virtual conference, the company announc ...
- CannBe, Highlife Media Form Ad Network For Cannabis Products
Marketing Daily, Steve Ellwanger - Wednesday, March 25, 2020
Partnership enables marketers of cannabis products and accessories to target audiences th ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion Indicators
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
A new platform from the Meredith Corp. division allows advertisers to identi ...
- Tulsi Gabbard Loses First Amendment Lawsuit Against Google
Digital News Daily, Wendy Davis - Wednesday, March 4, 2020
A federal judge has thrown out Democratic presidential candidate Tulsi Gabbard's free-spee ...
- New Gamut Platform Manages Local OTT Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, March 3, 2020
The Cox-owned solution now enables planning through real-time measurement of campaigns, includi ...
- Rhombus Expands Support Of Social Embed Ad Marketplace Cross-Platform
Publishers Daily, Sara Guaglione - Thursday, February 20, 2020
Rhombus says over 36% of articles contain social embeds. Its platform analyz ...
- VideoAmp Names Gaudin Chief Legal, Privacy Officer
Digital News Daily, Karlene Lukovitz - Wednesday, January 22, 2020
Andrew Gaudin will be charged with overseeing VideoAmp's global legal and priva ...
- Les Carter Returns To Cadent, As CTO
Digital News Daily, Karlene Lukovitz - Monday, January 13, 2020
Carter will oversee integration of the recently acquired 4Info OTT and C ...