- Businesses Can Monitor Campaigns On TripAdvisor's Self-Serve Ad Platform
Publishers Daily, Melynda Fuller - Friday, November 22, 2019
Supporting over 15 currencies and stocked with a variety of targeting option ...
- E.W. Scripps Company Starts Scripps Octane, OTT TV Ad Platform
Television News Daily, Wayne Friedman - Monday, October 7, 2019
Scripps Octane will offer ad placement through a combination of direct relationshi ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as ...
- MediaQurator Platform Integrating Ad-ID Standard Capability
Digital News Daily, Karlene Lukovitz - Friday, September 6, 2019
The integration will enable additional validation to further streamline agencies' digital advertisi ...
- Hearst Magazines Builds Self-Serve Ad Platform
Publishing Insider, - Friday, August 2, 2019
The platform will have a dashboard to show content and product preferenc ...
- Ozone Project And OpenX Announce Partnership
Around the Net In MAD London, Sean Hargrave - Thursday, June 27, 2019
The Ozone Project is partnering with the OpenX programmatic ad exchange. "T ...
- MadHive Integrates Inscape Data To Aid OTT Advertisers
Television News Daily, Wayne Friedman - Wednesday, June 12, 2019
MadHive's ad platform allows broadcast networks to sell linear advertising alongside O ...
- Blockchain-Based Brave Launches Digital Advertising Model For Desktop
Publishers Daily, Melynda Fuller - Wednesday, April 24, 2019
With Brave's release of its latest desktop browser, users can opt in ...
- Snap Plans To Run Ads From Other Apps
Digital News Daily, Wayne Friedman - Friday, April 5, 2019
The Snap Audience Network allows advertisers to reach a larger group th ...
- Google Blocks Ads In China From Serving On Sites Bypassing Censorship
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 1, 2019
Google has stopped allowing two Chinese websites that review anti-censorship virtual priva ...
- Target In, Disney Out For 2019 IAB Newfronts
Digital News Daily, Alex Weprin - Friday, March 29, 2019
Target will be the second retail company to have a presence ...
- Premion Taps Vilade As Head Of Sales
Digital News Daily, Alex Weprin - Thursday, March 28, 2019
Vilade is joining Premion from TrustX, where he was Chief Rvenue Offi ...
- Taboola Expands Mobile News Capabilities With Celltick Acquisition
Publishers Daily, Melynda Fuller - Monday, March 4, 2019
With the acquisition, Taboola will be able to distribute content and enga ...
- Brave, Blockchain Rewards Platform Tap Network Team, Connect Consumers With 250,000+ Brands
Publishers Daily, Melynda Fuller - Tuesday, February 26, 2019
Brave, creator of a privacy browser and blockchain-based digital advertising platform, wi ...
- FreeWheel's Drive: Advanced Ad Suite To Include OTT, VOD
Television News Daily, Wayne Friedman - Monday, October 15, 2018
FreeWheel's Drive effort comes after its deal with Nielsen to expand measureme ...
- Roku Starts 11-Partner Ad Measurement Effort
Television News Daily, Wayne Friedman - Tuesday, October 9, 2018
The Measurement Partner Program will aid brands and publishers running OTT advertisi ...
- Video Ad Platform Telaria Lowers Revenue Estimate, Stock Sinks
Television News Daily, Wayne Friedman - Thursday, October 4, 2018
The company says the under-performance in revenue is due to a decisi ...
- Lego, IBM Team For AI-Powered Interactive Ad
Connected Thinking, Chuck Martin - Tuesday, October 2, 2018
While Lego is noted for its iconic Lego brick, the toy gia ...
- Pinterest Growing With Interest: Surpasses Half Billion Dollar Mark In Ad Biz
Research Intelligencer, Joe Mandese - Tuesday, October 2, 2018
Pinterest is tracking to generate $553.3 million this year, an increase ...
- Google Rolls Out Video Ads in Showcase Shopping And Shoppable Image Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 13, 2018
Google now allows advertisers to add a short video in the Showca ...
- In-Car, Facial Recognition Senses Emotions Of Driver, Back-Seat Passengers
Connected Thinking, Chuck Martin - Monday, September 10, 2018
The ability for marketing to people inside cars is getting more sophisticat ...
- New Engen Offers Cross-Channel Ad Performance Platform
Email Marketing Daily, Ray Schultz - Thursday, July 26, 2018
New Engen's performance platform is being used by 1-800 Flowers and sever ...
- Smart Campaigns To Get Small And Local Businesses On Board
Search & Performance Insider, Laurie Sullivan - Wednesday, June 27, 2018
With Smart Campaigns, we finally have an online ad platform specifically design ...
- Judge Allows AT&T To Purchase Time Warner
Digital News Daily, Wendy Davis - Tuesday, June 12, 2018
In a defeat for the Trump administration, a federal judge has refus ...
- Kargo Strengthens New York Team
MAD, Larissa Faw - Friday, June 8, 2018
Among the hires: David Bear, vice president, agency partnerships responsible for managi ...
- Verve Buys Video Ad Platform Receptiv
Digital News Daily, Alex Weprin - Monday, June 4, 2018
Ari Brandt, Receptiv's co-founder and CEO, will stay on with the combin ...
- Telaria Rolls Out Integrated Video Management Platform
Digital News Daily, Alex Weprin - Tuesday, May 15, 2018
The brings together ad serving and analytics, with three application suites tackli ...
- SpotX Taps Zvelo To Enhance Brand Safety On Platform
Digital News Daily, Alex Weprin - Thursday, May 10, 2018
The new deal will allow Zvelo to proactively identify and categorize websit ...
- What CDPs Can -- And Can't -- Do
Digital News Daily, David Dowhan - Tuesday, April 17, 2018
The most recent Marketing Technology LUMAscape shows more than 20 customer da ...
- Digital Media Vet Jim Heckman Tries To Recruit Publishers For Maven Platform
Publishing Insider, Melynda Fuller - Tuesday, April 17, 2018
As more publishers report revenue fallout following Facebook's increasingly volatile feed (particular ...