- Viacom Hits 52-Week Low On Ad Concerns
Around the Net In Media, Joan Voight - Friday, May 30, 2008
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- Ad Alert: TVB Accesses TV Season
MediaDailyNews, Wayne Friedman - Friday, May 30, 2008
No matter what cable networks may tell you about the depressing broadca ...
- Bottom Line Economics: How Bad Will It Get?
On Media, Diane Mermigas - Friday, May 30, 2008
With other media companies expected to join Viacom in lowering advertising grow ...
- Interactive Vitality Pushes Internet Ad Revenues Up 26% in 2007
Research Brief, Jack Loechner - Thursday, May 29, 2008
According to the IAB Internet Advertising Report, conducted by PricewaterhouseCoopers, released ...
- Eloqua: Marketers Cut Print, Boost Online Spend
MediaDailyNews, Erik Sass - Tuesday, May 27, 2008
U.S. marketers say they will be cutting print and boosting online ...
- IAB: Internet Ads Beat Most Traditional Media in 2007
MediaDailyNews, Erik Sass - Friday, May 16, 2008
Reflecting the tidal shift occurring in media strategy, a survey by t ...
- Online Ad Spend Surpasses $21B
PolicyBlog, Wendy Davis - Thursday, May 15, 2008
Online ad revenue climbed to $21.2 billion last year, marking a 2 ...
- Clarification: Newspapers Claim 27% Of Local Web Ads
MediaDailyNews, - Wednesday, May 14, 2008
The May 12 Media Daily News On Media column said the W ...
- Upfront: NBC Retains, Adds To Branded Entertainment Deals
MediaDailyNews, Wayne Friedman - Tuesday, May 13, 2008
The upfront process has started for NBC--at least in terms of so ...
- Top Executives Consume Old Media With Passion
Around the Net In Media, Joan Voight - Monday, May 12, 2008
A new study shows that A-list American business executives are surprisingly stro ...
- When Everything Is Media, What Are Ads Worth?
Around the Net In Media, Joan Voight - Tuesday, May 6, 2008
As human activity has been digitized, new categories of ad inventory ha ...
- Recession As a Boon for the Ad Business
Around the Net In Media, Joan Voight - Friday, May 2, 2008
Could a sick economy actually keep the ad industry healthy? This recessiona ...
- Study: Online Spending Unaffected By Slumping Economy
Online Media Daily, - Thursday, May 1, 2008
A slumping economy isn't curtailing online spending plans, according to a recent ...
- Behind the Numbers: Where's the Love?
OMMA Magazine, kyle , Daisy Whitney - Wednesday, May 21, 2008
The numbers don't lie, and they say Web video producers should ...