• May 1, 2008

A slumping economy isn't curtailing online spending plans, according to a recently study by Forrester Research. The firm found that 72% of 333 interactive marketers surveyed expect to keep their interactive spending on plan or increase it in a recession.

Advertisers are especially committed to performance marketing, with more than 80% planning to maintain or increase investments in e-mail and search engine marketing channels.

When it comes to the less familiar terrain of social networks, 48% plan to increase their investments and 34% are holding steady.

The outlook is completely optimistic, though. Some 40% of marketers expect to cut spending on display ads, while only 10% plan an increase.

--Mark Walsh