MediaPost Publications - Tag: ad spending

Tag results for "ad spending" for July 2008

Disney: Broadcast Revs Flat, Ad Model Outdated
MediaDailyNews, David Goetzl - Thursday, July 31, 2008
The recent lackluster results for Disney's free-TV operations that the company report ...
Global Media Forecast Mixed: PricewaterhouseCooper
Around the Net In Media, Joan Voight - Monday, July 28, 2008
...
Mag Advertisers Rethinking 'Done' Deals
Around the Net In Media, Joan Voight - Monday, July 28, 2008
Unfortunately for publishers and other media companies, it is getting a l ...
Nielsen: Global Ad Spending Up, U.S. Flat
Marketing Daily, David Goetzl - Wednesday, July 23, 2008
[Research] Much of the growth came from outside the U.S. and Canad ...
Nielsen: Global Ad Spending Up, U.S. Flat
MediaDailyNews, David Goetzl - Tuesday, July 22, 2008
Nielsen research shows that global ad spending climbed 4% in the fir ...
Digital Media On The Rise Globally
Research Brief, Jack Loechner - Tuesday, July 22, 2008
A new study from WPP's GroupM shows that Interactive media's share ...
Auto Focus: GM Slashes Marketing Spending
MediaDailyNews, Karl Greenberg - Friday, July 18, 2008
General Motors unrolled a new tourniquet to stem the flow of r ...
Lions Gate Grabs Ad Dollars From YouTube Clips
Around the Net In Media, Joan Voight - Thursday, July 17, 2008
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GM Ad Cuts Will Squeeze Media Industry
Around the Net In Media, Joan Voight - Thursday, July 17, 2008
General Motors, one of the country's largest ad spenders, will create n ...
Ad, Marketing Spending To Rise 3.9% In 2008
MediaDailyNews, Erik Sass - Wednesday, July 16, 2008
Total spending on advertising and marketing in the United States will rea ...
NBC Sells Most Online Olympic Inventory
MediaDailyNews, - Tuesday, July 15, 2008
NBC has sold 85% of its online Olympic inventory. ...
Online Ad Prices Fall For Third Consecutive Month
Online Media Daily, Joe Mandese - Tuesday, July 15, 2008
The average price of online advertising inventory dipped slightly between May a ...
Pontiflex Launches Custom Cost-Per-Lead Banner Ads
Online Media Daily, Gavin O'Malley - Tuesday, July 15, 2008
Lead-generation company Pontiflex will begin inviting advertisers today to create "cost-per-lead" bann ...
Spanish-Language Ad Spend Sees Growth In 2007
MediaDailyNews, Erik Sass - Monday, July 14, 2008
Advertising revenue for Spanish-language media totaled $5.78 billion last year, representing ...
Interpublic: Emerging Media Begin To Decelerate, Online Video Becomes Fastest Growing
MediaDailyNews, Joe Mandese - Wednesday, July 9, 2008
Asserting that the "hyper acceleration" of some of the fastest growing emergi ...
Correction: Magna Sees Online Video, Not Social Media, As Fastest Emerging Medium
Online Media Daily, - Wednesday, July 9, 2008
Tuesday's Online Media Daily breaking news edition ("Interpublic: Social Is Fastest Growi ...
Several Forecasters Revise Ad Spending Downward
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 8, 2008
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Media Buyers To Spend Less On Broadcast TV
Around the Net In Media, Joan Voight - Monday, July 7, 2008
Advertisers' optimism is waning. Pessimism about ad spending in broadcast TV ...
TV Wins In Election Year: Spending To Hit $800 Mil.
MediaDailyNews, - Thursday, July 3, 2008
Total spending on TV ads in the 2008 presidential race is expect ...
Crash Fest: Auto Titles Plunge
MediaDailyNews, Erik Sass - Thursday, July 3, 2008
Automobile sales are plummeting, and it's no surprise that auto magazines a ...
Time Is on Your Side
OMMA Magazine, kyle , Daisy Whitney - Wednesday, July 23, 2008
Digital is the fuel for the ad future. That's the conclusion ...