- EMarketer Revises '09 Forecast Down Again
Around the Net In Online Marketing, Ross Fadner - Tuesday, November 25, 2008
In yet another sign that "the industry needs to completely rethink displ ...
- China TV Ad Spending Surges
Around the Net In Media, Joan Voight - Monday, November 24, 2008
...
- IAB: Online Ad Spending Remains Flat
Online Media Daily, Mark Walsh - Thursday, November 20, 2008
Online ad spending remains virtually flat this year--with the third-quarter total ...
- Braking: Auto Marketers Drop 10% In Ad Spend
MediaDailyNews, Wayne Friedman - Wednesday, November 19, 2008
Big Auto is begging for a bailout. So it's no surprise th ...
- IAB: 3Q Spending Up 11% From Year-Ago
Online Media Daily, Mark Walsh - Thursday, November 20, 2008
Online ad spending in the third quarter reached $5.9 billion--up 11% fr ...
- Advertisers Hedge Bets On Media Options, Odds Improve For Online Media Brands
Online Media Daily, Joe Mandese - Thursday, November 20, 2008
Amid weakening economic conditions, U.S. ad executive plan to hedge more ...
- News Corp. Exec: 'Very, Very Ugly' Recession For Media
Around the Net In Online Marketing, Ross Fadner - Wednesday, November 19, 2008
The worsening economic climate will have a "very, very ugly" effect ...
- Ad Spending Confidence Falls To Recent Low, More Downside Than Upside For Most Major Media
MediaDailyNews, Joe Mandese - Wednesday, November 19, 2008
The confidence of U.S. ad executive spending plans has fallen to i ...
- Media In Recession: Broadcast Stumbles, Cable Capitalizes On Interactive Platforms
MediaDailyNews, Erik Sass - Tuesday, November 18, 2008
Now that the predicted recession is a reality, it seems clear th ...
- Digital Ad Optimism Ebbs, Remains Higher Than All Other Media
Online Media Daily, Joe Mandese - Wednesday, November 19, 2008
The confidence of U.S. ad executives continues to erode, and the pla ...
- Analysts Mixed Over '09 Online Ad Spend Predictions
Online Media Daily, Gavin O'Malley - Wednesday, November 19, 2008
Borrell Associates raised eyebrows recently with its
bleak prediction that onli ...
- Citi: Online Ad Market Fading Fast
Online Media Daily, Mark Walsh - Tuesday, November 18, 2008
Display advertising is declining faster than expected and marketers are holding ba ...
- Online Ad Growth Flattens Out
Around the Net In Online Marketing, Ross Fadner - Monday, November 17, 2008
...
- AOL Kicks Off Road Show For Marketers
Online Media Daily, - Monday, November 17, 2008
Going all out to promote its ad business, AOL is kicking o ...
- Online Broadcast Media Drilldown
Research Brief, Jack Loechner - Friday, November 14, 2008
A deeper look at top advertisers in the Online TV and Rad ...
- DTC Spending Falls For Second Consecutive Year
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 13, 2008
...
- Nielsen Media Chief: We Now Control Three-Quarters Of World's TV Currency Data
MediaDailyNews, Joe Mandese - Thursday, November 13, 2008
In a letter sent to Nielsen clients on Wednesday, President of Glob ...
- Gawking At The State Of The Online Ad Economy: Blog Chief Says It Ain't Good
Online Media Daily, Joe Mandese - Thursday, November 13, 2008
Gawker Media Publisher Nick Denton lit up the blogosphere in a w ...
- Lowered Expectations: TVB Revisits '09 Ad Estimates
MediaDailyNews, Wayne Friedman - Tuesday, November 11, 2008
For only the second time, the Television Bureau of Advertising is revisi ...
- Radio Obama Reigned During Campaign
MediaDailyNews, Erik Sass - Tuesday, November 11, 2008
Obama outspent McCain in every medium, including radio. In 2008, the rad ...
- 10/20 Snapshot of Media Plans & Budgets For 2009
Research Brief, Jack Loechner - Monday, November 10, 2008
At the "Masters of Marketing" Conference by the Association of National Advertise ...
- Local Online Ad Growth To Slow
Around the Net In Online Marketing, Ross Fadner - Friday, November 7, 2008
...
- Local TV Braces For Web Ad Slowdown
MediaDailyNews, Wayne Friedman - Thursday, November 6, 2008
Struggling local media and local TV stations' businesses will get no sola ...
- Interactive Ad Spending Will Top Out in 2009: Report
Online Media Daily, Gavin O'Malley - Thursday, November 6, 2008
Next year will be the first year since the start of t ...
- Magazine Advertisers Think Simple
Around the Net In Media, Joan Voight - Thursday, November 6, 2008
In the economic downturn, magazine advertisers seem to be turning away fr ...
- Scatter Market Is In Tatters, Say Execs
Around the Net In Media, Joan Voight - Thursday, November 6, 2008
Demand seems to be plummeting for television ad time sold close ...
- Digital Out-Of-Home Continues On Double Digit Growth Track
Research Brief, Jack Loechner - Wednesday, November 5, 2008
The new PQ Media study: Digital Out-of-Home Media Forecast, 2008-2012, reports th ...
- Macy's Rumored To Cut Mag Spend For 1Q '09
MediaDailyNews, - Monday, November 3, 2008
Macy would not comment, but reports that the retailer has c ...
- Media Beware: Internet Advertising Changes The Game
On Media, Diane Mermigas - Monday, November 3, 2008
While Internet advertising may be demonstrating some vulnerability in the recession, ...
- Wall Street Grows Bearish On Online Ad Market, J.P.Morgan Slashes Outlook For Second Time In Two Months
Online Media Daily, Joe Mandese - Monday, November 3, 2008
Citing a pronounced weakening in market conditions in recent weeks, the influenti ...