Top 10 Online Broadcast Media Destinations Week ending October 19, 2008 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

NBC Universal

7,165

5.08

Clear Channel Online Network

5,247

3.72

MSN TV

5,183

3.67

AOL Television

4,299

3.05

PBS

4,077

2.89

Yahoo! TV

3,810

2.70

ABC.COM

3,502

2.48

DirecTV

2,862

2.03

TV.com

2,142

1.52

CBS Television^

2,080

1.47

Source:  Nielsen Online, NetView

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

General Electric Company

209,692

45.5%

Liberty Media Group

57,496

12.5%

The Walt Disney Corporation

40,613

8.8%

Viacom Inc

22,538

4.9%

The News Corporation Limited

21,180

4.6%

Discovery Communications  Inc.

18,652

4.0%

Lifetime Entertainment Services

15,166

3.3%

Bell Globemedia

13,740

3.0%

BBC

12,456

2.7%

Time Warner Inc.

11,001

2.4%

MediaFLO USA

6,071

1.3%

Sundance Channel

4,949

1.1%

Public Broadcasting Service

4,572

1.0%

E.W. Scripps Company

3,812

0.8%

ION Media Networks  Inc.

2,921

0.6%

Cox Enterprises  Inc.

1,384

0.3%

Speed Channel Network Inc

1,281

0.3%

My TV Network

1,266

0.3%

MSNBC

1,205

0.3%

Current TV  LLC

1,166

0.3%

Total

460,661

100.0%

Source: Nielsen Online, AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Non-Standard Dimension

212,519

46.1%

Medium Rectangle

 (300x250)

120,453

26.1%

Leaderboard

(728x90)

83,310

18.1%

Wide Skyscraper

(160x600)

26,438

5.7%

Vertical Banner

 (120x240)

4,141

0.9%

Half Banner

(234x60)

2,677

0.6%

Skyscraper

 (120x600)

1,933

0.4%

Vertical Rectangle

 (240x400)

1,899

0.4%

Micro Bar

(88x31)

1,869

0.4%

Large Rectangle

(336x280)

1,700

0.4%

Button #1

(120x90)

1,562

0.3%

Square Button

(125x125)

942

0.2%

Square

 (250x250)

469

0.1%

Full Banner

(468x60)

373

0.1%

Rectangle

(180x150)

328

0.1%

Button #2

(120x60)

54

0.0%

Total

460,667

100.0%

Source: Nielsen Online, AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

In-Page

273,089

59.3%

Over-Page

159,526

34.6%

Expanding

27,504

6.0%

Transitional

446

0.1%

Pop-Under

74

0.0%

Pop-Up

26

0.0%

Total

460,665

100.0%

Source: Nielsen Online, AdRelevance

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

M3 Radio

22,102

55.4%

103.5 The Arrow

15,613

39.1%

Sirius Satellite Radio

1,612

4.0%

XM Satellite Radio  Inc.

247

0.6%

Live Sports Radio

40

0.1%

WRMF 97.9 FM

37

0.1%

The Way of the Master Radio

31

0.1%

Astral Media

30

0.1%

WSBT Radio

27

0.1%

ElectricFM

26

0.1%

KSLX-FM

25

0.1%

Citadel Broadcasting Company

19

0.0%

Delmarva Broadcasting Company

16

0.0%

KSBJ 89.3

15

0.0%

Viacom Inc

7

0.0%

Entercom Communications Corp.

6

0.0%

Dolphin Communications Inc

6

0.0%

Alice1059.com

5

0.0%

Clear Channel Communications  Inc.

4

0.0%

Sunny 101.5 - WNSN

4

0.0%

Total

39,880

100.0%

Source: Nielsen Online, AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Non-Standard Dimension

15,704

39.4%

Wide Skyscraper

 (160x600)

14,106

35.4%

Leaderboard

 (728x90)

5,131

12.9%

Medium Rectangle

(300x250)

2,645

6.6%

Skyscraper

(120x600)

2,019

5.1%

Full Banner

(468x60)

180

0.5%

Half Banner

 (234x60)

47

0.1%

Button #2

(120x60)

36

0.1%

Square Button

(125x125)

9

0.0%

Button #1

 (120x90)

3

0.0%

Total

39,880

100.0%

Source: Nielsen Online, AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

In-Page

39,876

100.0%

Transitional

3

0.0%

Over-Page

3

0.0%

Total

39,882

100.0%

Source: Nielsen Online, AdRelevance