Tag results for "ad spending" for December 2008
  • Arrington: January Spending To 'Fall Off A Cliff'
    The U.S. may have been in recession for a year now, but ...
  • Most Media To Suffer Retrenchment in 2009
    According to a new report by FitchRatings, the company forecasts that the ...
  • 09 Magazine Ad Market Stalls, Outlook Lowered For Meredith
    At a time of year when big magazine publishers normally are locking ...
  • Online Display Ad Spending Dips 6% Through Q3
    A 27% plunge in spending by financial services marketers led to an ...
  • Ad Slowdown Less Harsh in Europe
    When the year began, many believed Western Europe would be able to ...
  • Ad Biz May Suffer 3-Year Depression
    Ad market forecasters have been scaling back their outlooks for months, but ...
  • Block-To-Block: Wall Street Reduces Outlook For Madison Avenue
    Citing "massive layoffs" at Omnicom and reduced client budget expectations at Interpublic, ...
  • Barclays: 2009 Ad Market To Plummet
    Domestic ad spending is expected to drop 10% next year--dramatically worse than ...
  • BIA: Cross-Platform Spots Boost TV In '09
    Overall TV revenues are poised to sink 8.5% in 2009 after a ...
  • Making The Most Of '09 Marketing Spend
    Now is the time to get to work. The new year will ...
  • All The Ad Forecasts Add Up To Less
    According to a recent Bloomberg report by Tim Mullaney, the deepening U.S. ...
  • As Mags Cut Back, Advertisers Want More
    As marketers pull back on ad spending, they're more likely to concentrate ...
  • B-to-B Loses Face, Trade Shows Begin Trading Down
    Trade shows, which for the past couple of years have been the ...
  • Big Isn't Necessarily Better, Auditor Finds Starcom Buys Best
    Based on a key criterion used by advertisers and management consultants to ...
  • Bottom Falls Out Of The Ad Market, Literally
    Smaller, so-called "long-tail" advertisers who accounted for much of the modest expansion ...
  • Bottom Line: P&G Leverages Ad Spend For Better Terms
    Procter & Gamble plans to use the economic slowdown as an opportunity ...
  • Ad Economy Goes From 'Tip-Toeing' To Deep-Diving Into Recession, Even Online Continues Slow Down
    Despite billions of dollars in incremental spending from so-called quadrennial events like ...
  • Report: CMOs Cut Ad Spend, Print Remains Top Medium
    The impact of the recession is weighing heavily on retailers this season, ...
  • Top Product Category Changes In Ad Spend, 2007-08*
    Category Nat'l TV Spot TV Mags Total
    Automobiles +3
  • Madison Avenue Sees Online As Safe Haven Amid '09 Economic Storm
    It was clear from outlooks delivered by Madison Avenue's leading forecasters - ...
  • Global Ad Market To Recede For First Time Since '01
    While we're handing out bouquets, nobody ever does it better than Joe ...
  • Global Ad Market To Recede For First Time Since '01
    The global advertising economy will recede in 2009 for the first time ...
  • Online Will Continue To Expand Amid '09 Global Ad Recession
    Online will be the one bright spot in what will otherwise be ...
  • 'WSJ' Editor Sees Hope For Print Ads
    The Wall Street Journal's top editor doesn't accept the conventional wisdom that ...
  • Jupiter Joins Firms Reducing Online Ad Outlook
    Add JupiterResearch to the list of forecasters paring their online ad estimates ...
  • Direct Marketing to Account for 53% of US Ad Spend in 2009
    According to the Direct Marketing Association Power of Direct Marketing, in 2008 ...
  • CMOs Not Sold on Social Networking Ads
    55% of the chief marketing officers at leading brands surveyed by Epsilon ...
  • Free TV Slams Media Cos.
    Amid the worst consumer confidence and negative GDP in decades, people are ...
  • The Rosy Local Forecast
    Local Internet advertisers are battening down the hatches in 2009, preparing for ...