- Arrington: January Spending To 'Fall Off A Cliff'
Around the Net In Online Marketing, Ross Fadner - Tuesday, December 30, 2008
The U.S. may have been in recession for a year now, b ...
- Most Media To Suffer Retrenchment in 2009
Research Brief, Jack Loechner - Tuesday, December 30, 2008
According to a new report by FitchRatings, the company forecasts that t ...
- 09 Magazine Ad Market Stalls, Outlook Lowered For Meredith
MediaDailyNews, Joe Mandese - Wednesday, December 24, 2008
At a time of year when big magazine publishers normally are locki ...
- Online Display Ad Spending Dips 6% Through Q3
Online Media Daily, Mark Walsh - Wednesday, December 24, 2008
A 27% plunge in spending by financial services marketers led to ...
- Ad Slowdown Less Harsh in Europe
Around the Net In Media, Joan Voight - Tuesday, December 23, 2008
When the year began, many believed Western Europe would be able ...
- Ad Biz May Suffer 3-Year Depression
Around the Net In Media, Joan Voight - Friday, December 19, 2008
Ad market forecasters have been scaling back their outlooks for months, b ...
- Block-To-Block: Wall Street Reduces Outlook For Madison Avenue
MediaDailyNews, Joe Mandese - Friday, December 19, 2008
Citing "massive layoffs" at Omnicom and reduced client budget expectations at Interpubli ...
- Barclays: 2009 Ad Market To Plummet
MediaDailyNews, David Goetzl - Thursday, December 18, 2008
Domestic ad spending is expected to drop 10% next year--dramatically worse th ...
- BIA: Cross-Platform Spots Boost TV In '09
MediaDailyNews, Wayne Friedman - Thursday, December 18, 2008
Overall TV revenues are poised to sink 8.5% in 2009 after ...
- Making The Most Of '09 Marketing Spend
Engage:Hispanics, Alvaro Cabrera - Thursday, December 18, 2008
Now is the time to get to work. The new year wi ...
- All The Ad Forecasts Add Up To Less
Research Brief, Jack Loechner - Thursday, December 18, 2008
According to a recent Bloomberg report by Tim Mullaney, the deepening U. ...
- As Mags Cut Back, Advertisers Want More
Around the Net In Media, Joan Voight - Wednesday, December 17, 2008
As marketers pull back on ad spending, they're more likely to concentra ...
- B-to-B Loses Face, Trade Shows Begin Trading Down
MediaDailyNews, Joe Mandese - Tuesday, December 16, 2008
Trade shows, which for the past couple of years have been t ...
- Big Isn't Necessarily Better, Auditor Finds Starcom Buys Best
MediaDailyNews, Joe Mandese - Monday, December 15, 2008
Based on a key criterion used by advertisers and management consultants ...
- Bottom Falls Out Of The Ad Market, Literally
MediaDailyNews, Joe Mandese - Friday, December 12, 2008
Smaller, so-called "long-tail" advertisers who accounted for much of the modest expansi ...
- Bottom Line: P&G Leverages Ad Spend For Better Terms
MediaDailyNews, David Goetzl - Thursday, December 11, 2008
Procter & Gamble plans to use the economic slowdown as an opportuni ...
- Ad Economy Goes From 'Tip-Toeing' To Deep-Diving Into Recession, Even Online Continues Slow Down
MediaDailyNews, Joe Mandese - Thursday, December 11, 2008
Despite billions of dollars in incremental spending from so-called quadrennial events li ...
- Report: CMOs Cut Ad Spend, Print Remains Top Medium
MediaDailyNews, Sarah Mahoney - Thursday, December 11, 2008
The impact of the recession is weighing heavily on retailers this seaso ...
- Top Product Category Changes In Ad Spend, 2007-08*
Marketing Daily, - Tuesday, December 9, 2008
Category Nat'l TV Spot TV Mags Total Automobiles +3 -10 -19 ...
- Madison Avenue Sees Online As Safe Haven Amid '09 Economic Storm
Online Media Daily, Joe Mandese - Tuesday, December 9, 2008
It was clear from outlooks delivered by Madison Avenue's leading forecasters ...
- Global Ad Market To Recede For First Time Since '01
Around the Net In Brand Marketing, Thom Forbes - Monday, December 8, 2008
While we're handing out bouquets, nobody ever does it better than J ...
- Global Ad Market To Recede For First Time Since '01
MediaDailyNews, Joe Mandese - Monday, December 8, 2008
The global advertising economy will recede in 2009 for the first ti ...
- Online Will Continue To Expand Amid '09 Global Ad Recession
Online Media Daily, Joe Mandese - Monday, December 8, 2008
Online will be the one bright spot in what will otherwise ...
- 'WSJ' Editor Sees Hope For Print Ads
Around the Net In Media, Joan Voight - Friday, December 5, 2008
The Wall Street Journal's top editor doesn't accept the conventional wisdom th ...
- Jupiter Joins Firms Reducing Online Ad Outlook
Online Media Daily, Mark Walsh - Thursday, December 4, 2008
Add JupiterResearch to the list of forecasters paring their online ad estimat ...
- Direct Marketing to Account for 53% of US Ad Spend in 2009
Research Brief, Jack Loechner - Friday, December 5, 2008
According to the Direct Marketing Association Power of Direct Marketing, in 20 ...
- CMOs Not Sold on Social Networking Ads
Research Brief, Jack Loechner - Thursday, December 4, 2008
55% of the chief marketing officers at leading brands surveyed by Epsil ...
- Free TV Slams Media Cos.
On Media, Diane Mermigas - Monday, December 1, 2008
Amid the worst consumer confidence and negative GDP in decades, people a ...
- The Rosy Local Forecast
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 2, 2008
Local Internet advertisers are battening down the hatches in 2009, preparing f ...