June 3 - 6, 2024
Top Product Category Changes In Ad Spend, 2007-08*
- by December 9, 2008
| Category | Nat'l TV | Spot TV | Mags | Total |
|---|---|---|---|---|
| Automobiles | +3 | -10 | -19 | -7 |
| Drug/ Remedies | +2 | -14 | -14 | -3 |
| Toiletries/ Cosmetics | -4 | +1 | -8 | -5 |
| Telecom | +5 | +4 | -9 | +4 |
| Direct Response | +4 | +15 | -6 | +2 |
| Restaurants | +8 | 0 | -6 | +5 |
| Food | +5 | +10 | +2 | +5 |
*Percent change January - August 2008 vs. January - August 2007
National TV includes ABC, CBS, Fox, NBC, Pax, CW, cable TV networks and national TV syndication.
Source: MAGNA
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