- U.S., Euro Companies Among Top Russian Advertisers
MediaDailyNews, - Friday, October 30, 2009
The leading Russian business daily Vedomosti and the authoritative Russian resource abo ...
- Prediction: Video Takes Bigger Piece Of Ad Budgets In 2010
Online Media Daily, Laurie Sullivan - Friday, October 30, 2009
During the keynote at OMMA Video in Los Angeles Friday, Ross Levinsoh ...
- WPP: 'Armageddon' Averted, Ad Economy Grows 'Less Worse'
MediaDailyNews, Joe Mandese - Friday, October 30, 2009
Joining the major advertising holding companies in reporting especially weak third-quarter result ...
- P&G To Boost Market Spend, Product Innovation In 2010
MediaDailyNews, David Goetzl - Thursday, October 29, 2009
Procter & Gamble indicated Thursday that it will boost marketing spending ov ...
- Roth's IPG: Revs Drop in 3Q, Ad Spend Not Rising
MediaDailyNews, David Goetzl - Wednesday, October 28, 2009
Interpublic CEO Michael Roth is admittedly in a pickle. He repeatedly sa ...
- Two-Thirds of US Adults See Digital Out-of-Home Screens
Research Brief, Jack Loechner - Thursday, October 29, 2009
According to a forecast and industry update report from Adcentricity, 42% ...
- Wal-Mart Gets 'Game,' Pushes NFL Ad Spend
MediaDailyNews, David Goetzl - Friday, October 23, 2009
Wal-Mart's figures may be slightly off, but its strategy seems sound. Am ...
- Zenith: More Losses for Newspapers, Mags in 2010-2011
MediaDailyNews, Erik Sass - Monday, October 19, 2009
Among the gloomy Zenith predictions: while overall ad spending is expected ...
- Hasbro: Ad Spend Falls, But Discovery Alliance Debuts In 2010
MediaDailyNews, David Goetzl - Monday, October 19, 2009
After curtailing ad spending during the holiday season last year, toymaker Hasb ...
- eMarketer Revises Online Ad Outlook, Expects 2.9% Drop In 2009
Online Media Daily, - Monday, October 19, 2009
Market research firm eMarketer has revised its online ad spending forecast f ...
- Survey: 42% Of Marketers To Increase DOV Spend
Marketing Daily, Erik Sass - Monday, October 19, 2009
Some 42% of agency and brand marketers plan to increase their spendi ...
- Zenith Reduces U.S., Global Ad Outlook: Internet Only Medium To Gain, Albeit More Slowly
MediaDailyNews, Joe Mandese - Monday, October 19, 2009
We're not out of the woods yet. According to at least o ...
- Publicis Unit Reduces Long-Term Outlook For Internet Ad Spend, Share
Online Media Daily, Joe Mandese - Monday, October 19, 2009
Paris-based Publicis Groupe may claim to be the largest digital advertising organizati ...
- 2014 Forecast: TV Ad Revs To Top $4 Billion
Marketing Daily, David Goetzl - Thursday, October 15, 2009
Comcast COO Steve Burke has hyped the potential for massive growth fr ...
- 2014 Forecast: TV Ad Revs To Top $4 Billion
MediaDailyNews, David Goetzl - Wednesday, October 14, 2009
Comcast COO Steve Burke has hyped the potential for massive growth fr ...
- Media X: Controlled Burn
MediaDailyNews, Jack Feuer - Tuesday, October 13, 2009
We know advertising will never return to its halcyon days, but ...
- Interpublic Revises U.S. Ad Outlook Upward, Cites Improvement In Industrial Production
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2009
Citing continuing improvement in the overall U.S. economy, especially the rise ...
- Interpublic Revises Ad Outlook: National Online Improves, 'Direct,' Local Deteriorate
Online Media Daily, Joe Mandese - Tuesday, October 13, 2009
The outlook for the national U.S. online advertising economy has improved somewh ...
- UBS: Ad Spending Will Boost Media Stocks
MediaDailyNews, Wayne Friedman - Thursday, October 8, 2009
Media stocks could be headed north in the next couple of mont ...
- Mad Ave. To Wall St.: Things Are Looking Up, Especially For Web, Cable TV
Online Media Daily, Joe Mandese - Wednesday, October 7, 2009
A survey of big media buyers indicates that their second half ...
- Online Ad Spending Down 5.3% In First Half of 2009
Online Media Daily, Mark Walsh - Monday, October 5, 2009
U.S. online ad spending dropped 5.3% to $10.9 billion during the fir ...
- Insurance Cos. Top Sportscasts Ad Spenders
Marketing Daily, David Goetzl - Monday, October 5, 2009
As troubled businesses cut spending in sportscasts, Nielsen data show that wealt ...
- Insurance Cos. Top Sportscasts Ad Spenders
MediaDailyNews, David Goetzl - Friday, October 2, 2009
As troubled businesses cut spending in sportscasts, Nielsen data shows that wealt ...
- Nielsen Sees Slower Decline in Global Ad Spend
Around the Net In Media, Joan Voight - Thursday, October 1, 2009
The downturn in ad expenditures around the world has slowed, with t ...
- Carat Dramatically Reduces '09 Ad Outlook, Calls For Tepid Growth Next Year
MediaDailyNews, Joe Mandese - Thursday, October 1, 2009
Carat, a unit of Aegis Group, this morning issued an updated outlo ...
- RAM: Selling into the New Frugality
OMMA Magazine, joe.h , Alan Gerson, Bob Heyman - Wednesday, October 14, 2009
After nearly 50 years of selling to avid consumers indulging in ...
- RAM: I'll Be Buggered
OMMA Magazine, Gavin O'Malley - Wednesday, October 14, 2009
It's been happening for a while, but Internet ad spending has surpass ...