- Branded Display Ads Close Search Gap
Research Brief, Jack Loechner - Thursday, December 30, 2010
According to a recent eMarketer forecast, growth in spending on online displ ...
- Cable Ratings, Auto Dollars Soar In 2011
Around the Net In Media, Fern Siegel - Tuesday, December 21, 2010
A strong scatter market and a deluge of automotive dollars have analys ...
- Forward Looking Ad Spending; FYI
Research Brief, Jack Loechner - Tuesday, December 21, 2010
According to ZenithOptimedia's study, "Advertising Expenditure Forecasts," global ad spending will increa ...
- Digital and Conventional Out-Of-Home Advertising Accelerating
Research Brief, Jack Loechner - Thursday, December 16, 2010
According to a preliminary outlook by PQ Media CEO Patrick Quinn ...
- Free Shipping Is The Hook
Research Brief, Jack Loechner - Wednesday, December 15, 2010
According to comScore, holiday season retail e-commerce spending for the first ...
- Publishers: Ad Trends Are Improving
Around the Net In Media, Fern Siegel - Friday, December 10, 2010
The country's biggest newspaper publishers say ad trends continue to improve ...
- Colgate May Ratchet Up Its Ad Spending
Around the Net In Media, Fern Siegel - Monday, December 6, 2010
For years Colgate-Palmolive Co. defied odds as it held or gained sha ...
- Monthly Mags Up 4.4% in 2010
MediaDailyNews, Erik Sass - Monday, November 29, 2010
After several months in the doldrums earlier this year, the recovery ...
- Automotive Gaining on Communications For Top Radio Ad Category
Research Brief, Jack Loechner - Monday, November 29, 2010
Building on strong first and second quarters, Radio continued its upward trajecto ...
- Discovery CEO: Ad Market Strong
Around the Net In Media, Fern Siegel - Friday, November 19, 2010
Discovery Communications Chief Executive David Zaslav said the U.S. advertising market strengtheni ...
- TV Station Groups Benefit From Stronger Ad Climate
MediaDailyNews, Wayne Friedman - Monday, November 8, 2010
Mid-size TV station groups -- Gray TV, Barrington, and Saga -- contin ...
- CBS Reports Solid TV Ads, Radio Up
MediaDailyNews, Wayne Friedman - Thursday, November 4, 2010
TV advertising continues strong at CBS -- both at its networks a ...
- Sinclair, Nexstar Report Double-Digit Ad Upswings
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, November 3, 2010
In the third quarter, Sinclair experienced an uptick in local (10%) a ...
- AOL Ad Revenue Declines While Competition Sees Increases
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, November 3, 2010
Thanks to aggressive cost cutting and asset sales, AOL on Wednesday sa ...
- Discovery Hits Record High, 16% Bump
MediaDailyNews, David Goetzl - Tuesday, November 2, 2010
In the July-September period, Discovery Communications posted its highest increases in quarter ...
- Fisher Registers 38% TV Ad Gains
MediaDailyNews, David Goetzl - Tuesday, November 2, 2010
Not including political advertising, Fisher Communications, which operates the ABC stations ...
- Media Cos. May See Ad Recovery Continue
Around the Net In Media, Fern Siegel - Friday, October 29, 2010
Diversified media companies are expected to post quarterly results close to year-earli ...
- U.S., Global Ad Expansion Continues: Agencies Upgrade Outlooks
MediaDailyNews, Joe Mandese - Monday, October 18, 2010
The U.S. and global ad economies are recovering faster than expected, leadi ...
- Magazine Ad Pages Grow 3.6% in 3Q
MediaDailyNews, Erik Sass - Monday, October 11, 2010
Total consumer magazine ad pages increased 3.6% in the third quarter compar ...
- Political Ad Revenue Windfalls on TV and Radio
Research Brief, Jack Loechner - Wednesday, September 29, 2010
According to SNL Kagan, TV station political revenues in 2010 have t ...
- Local Ad Revenues Showing 19.6% CAGR Through 2014
Research Brief, Jack Loechner - Monday, September 27, 2010
According to the BIA/Kelsey U.S. Local Media Annual Forecast (2009-2014), the U. ...
- Toy Story: Kids' Ad Market Plays Strong
MediaDailyNews, Wayne Friedman - Thursday, September 23, 2010
Strong toy ad dollars on kids' TV networks are fueling a surprising ...
- Mobile App Ads To Soar To $8B By 2015
MediaDailyNews, Wayne Friedman - Friday, September 17, 2010
Mobile apps advertising will rocket to more than $8 billion in fi ...
- First Time Since 2007 Magazines Ads Gain
Research Brief, Jack Loechner - Friday, September 17, 2010
According to Publishers Information Bureau, for the first time in nine quarte ...
- Local Broadcasters Spike 12% In 2Q
MediaDailyNews, Wayne Friedman - Wednesday, September 15, 2010
New analysis of local television stations shows that revenues of U.S. broadcaste ...
- Crouching Tiger: China's Ad Spend Predicted To Soar 16%
MediaDailyNews, Wayne Friedman - Wednesday, September 15, 2010
China, one of the most-watched and fastest-growing media economies, continues to outperfo ...
- Asia-Pacific to Pass North America as Biggest Ad Market in 2014
Around the Net In Media, Fern Siegel - Monday, September 13, 2010
The Asia-Pacific region will overtake North America as the largest advertising mark ...
- Buyers Conflicted Over Ad Market
Around the Net In Media, Fern Siegel - Monday, September 13, 2010
Media planners and buyers are closer to the media economy than mo ...
- Ad Bonanza: Cable Upfront Draws $8 Billion
MediaDailyNews, David Goetzl - Monday, September 13, 2010
Cable networks rode a perceived economic uptick to draw a record ...
- Spending on Online Marketing Data to Double by 2012
MediaDailyNews, Erik Sass - Friday, September 10, 2010
The amount of money spent by U.S. marketers to gather online da ...