• Media Life, Monday, September 13, 2010 10:38 PM

Media planners and buyers are closer to the media economy than most and influenced by the grim news. The result is an increasing pessimism among media people about the recovery in ad spending, even while all the signs point to a recovery that remains pretty much on track.

Per a recent Media Life poll on the state of the ad economy, just 7% agreed with this statement: "Yes. The recent economic data, while disappointing, nonetheless tells me the worst is over. It's about time." A far larger share, 46%, were somewhat more guarded, agreeing with this statement: "Not quite, but we're getting there. Clients remain spooked, but I have to say things are definitely better than they were three months ago, and I think things may be looking up by year's end." The largest share, 47%, are expecting a dip in the economy.

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