- Orange And OpenX Create Orange Ad Market Exchange
Online Media Daily, Laurie Sullivan - Wednesday, March 31, 2010
Orange and OpenX Technologies Wednesday will announce a partnership to create t ...
- Small Businesses Search For Leads With Website Video
Research Brief, Jack Loechner - Wednesday, March 31, 2010
According to the latest quarterly report from WebVisible, the average small busine ...
- Computer Retailer Gets 92% ROI On Behavior-Targeted Data
Online Media Daily, Laurie Sullivan - Monday, March 29, 2010
Marketers have begun to realize paying more for targeted ads supported ...
- Broadcast TV '10 Revs Show Uptick
Around the Net In Media, Fern Siegel - Monday, March 22, 2010
Broadcast TV's fortunes began to turn around in the fourth quarter ...
- Michigan May Cancel Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, March 20, 2010
National cable TV ads were scheduled to start March 1, but h ...
- Making Social Media Connections, Budgets and ROI
Online Media Daily, Laurie Sullivan - Wednesday, March 17, 2010
Technology has historically pushed people away from each other, isolated them, a ...
- Multicultural Ad Spending Drops, Cable Bright Spot
MediaDailyNews, Wayne Friedman - Friday, March 12, 2010
Multicultural advertising spending sank across the board in 2009 with one exceptio ...
- Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014
MediaDailyNews, Wayne Friedman - Tuesday, March 9, 2010
Expect local television and radio revenues to continue their contraction until ne ...
- Big Radio Rev Signals Flicker, Recovery Slow
MediaDailyNews, Erik Sass - Thursday, March 4, 2010
A handful of fourth-quarter results from broadcast radio groups confirmed that t ...
- How To Multiply One Ad Impression
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 3, 2010
Harry Gold lists a few tactics he relies on to improve ...