- IBM Working On Analytics Suite For Advertisers
Online Media Daily, Laurie Sullivan - Wednesday, July 21, 2010
IBM has been developing code that it will use to build ...
- Clarification: P&G Accounts For 16% Total U.S. Ad Spend
MediaDailyNews, - Tuesday, July 20, 2010
The July 20 "On Media: Google, Omnicom Partnership Redefines Digital Advertising" colu ...
- Gannett TV Revs Rocket 20%, Print Falls
MediaDailyNews, Wayne Friedman - Friday, July 16, 2010
Virtually erasing its 21% decline in TV revenues in the second quart ...
- Interpublic Ups U.S. Ad Expansion, Slightly Reduces Online
MediaDailyNews, Joe Mandese - Thursday, July 15, 2010
Interpublic's Magna unit once again upgraded its outlook for U.S. ad spendin ...
- Magazine Ad Pages Rise in 2Q, Food, Sports Spike
MediaDailyNews, Erik Sass - Monday, July 12, 2010
Consumer magazines saw growth in both ad pages and rate card ...
- Sternberg Authors B2B TV Trilogy
MediaDailyNews, David Goetzl - Monday, July 12, 2010
Longtime agency researcher Steve Sternberg will produce a series of reports f ...
- Study Finds Mobile, iPads Fastest Growing Media Among Ad Execs
Online Media Daily, Joe Mandese - Tuesday, July 13, 2010
Nearly half (46%) of ad executives - both marketers and agency med ...
- Ad Industry Optimism Reaches Highest Point Yet: Improves For All Media, Especially Digital
MediaDailyNews, Joe Mandese - Thursday, July 8, 2010
Advertiser optimism toward their media spending, which bottomed out a year ag ...