News Brief
Clarification: P&G Accounts For 16% Total U.S. Ad Spend
Jul 20, 2010, 12:21 PM
The July 20 "On Media: Google, Omnicom Partnership Redefines Digital Advertising" column stated that "Lightspeed Venture Partners estimates that brand advertising from P&G, which comprises two-thirds of all U.S. ad spending but only one-fourth of online ad spending, will start to flow into digital at scale." According to TNS (Kantar), P&G accounted for only 16% of the top 10 U.S. advertisers, and about 2.2% of total (measured) U.S. ad spending in 2009. In fact, Lightspeed Venture Partners estimates that brand advertising dollars are going to start to flow online at scale. Two-thirds of all ad spending in the U.S. is for brand advertising, yet three-quarters of online ad spending is direct response.
Recent MediaDailyNews Articles
-
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
TV broadcast networks environment is definitely shifting -- as evidence of last major night of the ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million, up 12% from the same period ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to sets up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ... -
MGM Doubles Revs, 'Hobbit' Helps May 16, 5:56 p.m.
A big positive swing for MGM Holdings was seen in its first-quarter earning results, thanks to ...
Be the first to comment on "Clarification: P&G Accounts For 16% Total U.S. Ad Spend"
Leave a Comment