- Political Ad Revenue Windfalls on TV and Radio
Research Brief, Jack Loechner - Wednesday, September 29, 2010
According to SNL Kagan, TV station political revenues in 2010 have t ...
- Local Ad Revenues Showing 19.6% CAGR Through 2014
Research Brief, Jack Loechner - Monday, September 27, 2010
According to the BIA/Kelsey U.S. Local Media Annual Forecast (2009-2014), the U. ...
- Toy Story: Kids' Ad Market Plays Strong
MediaDailyNews, Wayne Friedman - Thursday, September 23, 2010
Strong toy ad dollars on kids' TV networks are fueling a surprising ...
- Mobile App Ads To Soar To $8B By 2015
MediaDailyNews, Wayne Friedman - Friday, September 17, 2010
Mobile apps advertising will rocket to more than $8 billion in fi ...
- First Time Since 2007 Magazines Ads Gain
Research Brief, Jack Loechner - Friday, September 17, 2010
According to Publishers Information Bureau, for the first time in nine quarte ...
- Local Broadcasters Spike 12% In 2Q
MediaDailyNews, Wayne Friedman - Wednesday, September 15, 2010
New analysis of local television stations shows that revenues of U.S. broadcaste ...
- Crouching Tiger: China's Ad Spend Predicted To Soar 16%
MediaDailyNews, Wayne Friedman - Wednesday, September 15, 2010
China, one of the most-watched and fastest-growing media economies, continues to outperfo ...
- Asia-Pacific to Pass North America as Biggest Ad Market in 2014
Around the Net In Media, Fern Siegel - Monday, September 13, 2010
The Asia-Pacific region will overtake North America as the largest advertising mark ...
- Buyers Conflicted Over Ad Market
Around the Net In Media, Fern Siegel - Monday, September 13, 2010
Media planners and buyers are closer to the media economy than mo ...
- Ad Bonanza: Cable Upfront Draws $8 Billion
MediaDailyNews, David Goetzl - Monday, September 13, 2010
Cable networks rode a perceived economic uptick to draw a record ...
- Spending on Online Marketing Data to Double by 2012
MediaDailyNews, Erik Sass - Friday, September 10, 2010
The amount of money spent by U.S. marketers to gather online da ...
- Radio Ad Buyers Proceed "Conservatively"
Research Brief, Jack Loechner - Friday, September 10, 2010
According to a revised radio industry forecast from BIA/Kelsey, reported in t ...
- SNL Kagan: Estimates 3% Uptick In '10 Ads, Future Brighter
MediaDailyNews, David Goetzl - Tuesday, September 7, 2010
SNL Kagan projects a muted 2.8% growth in the U.S. ad econo ...