- Forecast: TV Regains Hefty Ad Levels
MediaDailyNews, Wayne Friedman - Tuesday, March 29, 2011
Television advertising revenues will regain their pre-recession levels next year, with Intern ...
- TV Station Groups Post Huge Gains
MediaDailyNews, Wayne Friedman - Monday, March 28, 2011
For the fourth consecutive quarter in a row, major TV station grou ...
- Martini Ads Target Affluent Consumers' Offline Buys
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Usama Fayyad has joined Martini Media's board of directors. A data analyti ...
- Local TV Ads Surge Back In '10
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2011
Confirming many reports of a strong comeback, local broadcast stations had ...
- Agencies: Japanese Disaster Impacting Auto, Electronics Spending
MediaDailyNews, Joe Mandese - Friday, March 25, 2011
It may seem as small consequence compared to the human tragedies th ...
- Local Digital Ad Revs To $42B By 2015
MediaDailyNews, Wayne Friedman - Monday, March 21, 2011
Digital advertising will push local media advertising to double in five year ...
- Local Online Ads To Hit $42 Billion By '15, Digital Dominates Future
Online Media Daily, Gavin O'Malley - Monday, March 21, 2011
Thanks to an improving economy and new technology, local online ad revenu ...
- Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks
Online Media Daily, Laurie Sullivan - Friday, March 18, 2011
In a move that should lead the way for other consumer produ ...
- TV Ad Spending Led The Rising Tide Last Year
Research Brief, Jack Loechner - Monday, March 21, 2011
According to a recent report from Kantar Media, total advertising expenditures increas ...
- Forecast: U.S. Ad Spending Rises 3.7% in 2011
MediaDailyNews, David Goetzl - Thursday, March 17, 2011
Media agency Carat has significantly increased its projection for U.S. ad spendi ...
- Amid Ad Turnaround, Print Media Continues To Lose Ground
MediaDailyNews, Joe Mandese - Thursday, March 17, 2011
The good news is that U.S. ad economy expanded 6.5% in 201 ...
- Report: Pet Food Ad Spend Set To Increase
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2011
Acquisitions and capital investments are reshaping the pet food market, which ...
- Internet Fueling Global Ad Expansion
Online Media Daily, - Tuesday, March 8, 2011
Global Internet ad spending is projected to rise 12.7% in 2011, near ...
- Groupon Ups Deals, Adds B2B Offers
Online Media Daily, Laurie Sullivan - Friday, March 4, 2011
The IT consulting firm Ajilitee, which specializes in analytics and cloud computin ...
- Cable Has Banner Year: $27B In '10 Ad Spend
MediaDailyNews, David Goetzl - Thursday, March 3, 2011
The Cabletelevision Advertising Bureau said combined ad spending for national and loc ...
- Entravision: Retrans Grows TV Dollars, Radio Up
MediaDailyNews, David Goetzl - Thursday, March 3, 2011
Even with a stronger economy, Entravision, which operates a slew of Univisi ...
- Digital Out-of-Home Closing on Traditional by 2013
Research Brief, Jack Loechner - Tuesday, March 1, 2011
According to a new report from Adcentricity, published by Marketing Charts, projectio ...