- Dr Pepper Ups Ad Budget To $30M
MediaDailyNews, - Thursday, July 28, 2011
Dr Pepper Snapple Group is expected to up ad spending to $ ...
- Car Ads Braking
Research Brief, Jack Loechner - Friday, July 29, 2011
According to an Insights Brief from Jon Swallen, SVP Research, Kantar Medi ...
- Global Advertising Back To The Future
Research Brief, Jack Loechner - Monday, July 25, 2011
According to ZenithOptimedia, global ad expenditure will grow by 4.1% in 201 ...
- IAB: Marketers Plan Big Increase In Mobile Spend
Marketing Daily, Karl Greenberg - Tuesday, July 19, 2011
The firm's "Marketer Perspectives on Mobile Advertising" study of 300 top-level brand-marketi ...
- Mobile Marketers Bypassing Agencies
MoBlog, Mark Walsh - Monday, July 18, 2011
A new mobile advertising study by the Interactive Advertising Bureau presented ...
- U.S. Mobile Advertising To Hit $1.2 Billion In 2011
Online Media Daily, Mark Walsh - Thursday, July 14, 2011
A new J.P. Morgan report predicts U.S. mobile ad spending will rough ...
- Zenith: Slight Downgrade For U.S. Ad Spend
MediaDailyNews, Steve McClellan - Wednesday, July 13, 2011
Given recent signs that the economy will take longer to fully recov ...
- Mobile Reach: AT&T Offers In-App Local Ads
Online Media Daily, Mark Walsh - Monday, July 11, 2011
AT&T hopes to be a dominant player in serving local ads with ...
- TRAFFIQ Tools Ease Media-Buying Complexities
Online Media Daily, Laurie Sullivan - Friday, July 8, 2011
Marketers at brands or agencies managing dozens of media buys across t ...
- GroupM Lowers Global Outlook: Cites Japan, Mideast
MediaDailyNews, David Goetzl - Wednesday, July 6, 2011
GroupM has reduced its forecast for 2011 ad growth globally, but t ...
- Hulu Plus Closes on 1M Subs and Over-the-Top Service Revenues to Escalate Sharply
VidBlog, Steve Smith - Thursday, July 7, 2011
In coming years, more and more TV viewers will be doing wh ...
- China To Be Number Two Ad Market
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 6, 2011
Marcel Fenez, global entertainment & media leader, PwC, predicts U.S. advertising wi ...
- For NBC, Pyeongchang Means Less Ka-Ching
Around the Net In Media, Phyllis Fine - Wednesday, July 6, 2011
Now that Pyeongchang, South Korea has been named host to the 20 ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
- Turner, Group M Still Wrangling Over Upfront Deals
MediaDailyNews, Wayne Friedman - Friday, July 1, 2011
Almost a month removed from the first TV upfront deals between med ...