- Invitation-Driven Engagement Could Lower Ad Spend
Online Media Daily, Ron Elwell - Tuesday, March 27, 2012
If we can deliver more effective advertising, what do you think t ...
- Sorrell: WPP Will Double Spending on Facebook in 2012
The Social Graf, Erik Sass - Tuesday, March 27, 2012
WPP is looking to increase its spending on Facebook advertising from arou ...
- Total Ad Expenditures Stagnate; Spanish-language Media Jumps Through 2011
Research Brief, Jack Loechner - Friday, March 23, 2012
According to Kantar Media Intelligence 2011 Ad Expenditures Data, general market medi ...
- Report: Feds Cut Ad Spend, Defense Claims Biggest Slice
MediaDailyNews, Wayne Friedman - Monday, March 19, 2012
Recent estimates are that federal agencies cut advertising services by 20% ...
- McDonald's #4 Among Top 10 Hispanic Advertisers
Marketing Daily, Karlene Lukovitz - Wednesday, March 14, 2012
McDonald's was the fourth-largest U.S. Hispanic media advertiser in 2011, although i ...
- Global Ad Budgets Shift To Emerging Markets
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Global marketing budgets are shifting to emerging markets. The World Federation ...
- Zenith Ups Ad Forecast 3.6%, Global Spend To Rise 4.8%
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Given gradually improving economic indicators, media shop Zenith Optimedia has revised i ...
- Europe Tops U.S. In Global Ad Spend Growth In 2012
Research Brief, Jack Loechner - Thursday, March 8, 2012
Following 3.8% growth in 2011, global advertising spending is expected to gr ...