- Social Media Marketing Spend To Double+ By '17
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 30, 2013
New forecasts suggest that social media marketing spend in Europe will rea ...
- NewFronts 2013: Will Money Shift To Web?
Online Media Daily, Gavin O'Malley - Tuesday, April 30, 2013
Throwing cold water on this year's Digital Content NewFronts, some analysts dou ...
- Forecasters Downgrade 2013 Ad Outlook: Remain Bullish On Future, Especially For Digital, TV
MediaDailyNews, Joe Mandese, Steve McClellan - Monday, April 29, 2013
Just as planning -- and some buying -- begins in earnest f ...
- 2012 Ad Spend Up Worldwide, Nielsen Finds
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
In 2012, a year that saw increases in ad spend for ...
- Discovering A Valuable Digital Audience Segment
Research Brief, Jack Loechner - Friday, April 26, 2013
According to Turn, Inc., as brands and agencies work with technology provide ...
- Relevant Search Ads Driving Down Costs Per Click
SearchBlog, Laurie Sullivan - Wednesday, April 24, 2013
Advertisers pay less per click these days, although many continue to inve ...
- Most Will Boost Online Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
Most online marketers in 2013 are evenly splitting their digital spending betwe ...
- Mobile Madness Lifts Mobile Ad Market
Online Media Daily, Mark Walsh - Thursday, April 18, 2013
A surge in advertising around March Madness helped lead a mobile ...
- Marketers Project Brand Ad Spend To Outpace Direct Response
Online Media Daily, Gavin O'Malley - Thursday, April 18, 2013
More than ever, marketers are embracing digital channels for brand building a ...
- Global Product-Placement Deals Rise, U.S. Ad Spend Up 11%
MediaDailyNews, Wayne Friedman - Tuesday, April 16, 2013
Worldwide product placement deals continue to climb. Advertising spending on product placeme ...
- Online Ad Spending Up 15% To $37 Billion In 2012
Online Media Daily, Mark Walsh - Tuesday, April 16, 2013
Internet ad spending in the U.S. grew 15% last year to $36 ...
- CPG Ad Revs Show Uptick, But Lag Other Verticals
Online Media Daily, Mark Walsh - Tuesday, April 16, 2013
Consumer goods advertisers are typically considered more conservative than those in oth ...
- Smartphones, Tablets Push Mobile Ad Spend Up 148%
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 10, 2013
Spending on mobile advertising in the UK has more than doubled ...
- Ad Spend Forecast Down Even More
Marketing Daily, Aaron Baar - Thursday, April 11, 2013
According to marketing intelligence company Warc, global ad spending (based on ...
- Global Ad Spend Hit $557 Billion In 2012
MediaDailyNews, David Goetzl - Wednesday, April 10, 2013
Gobal ad spending increased 3.2% to $557 billion last year, propelled ...
- Nickelodeon Sees Slight Uptick; Kids Cable Hit By Lower Ad Spend
MediaDailyNews, Wayne Friedman - Monday, April 8, 2013
Although Nickelodeon ratings have stabilized, the kids cable sector has been h ...
- Facebook, Twitter Entry Sparks Mobile Ad Spend Explosion To $7.29 Billion This Year
MoBlog, Steve Smith - Thursday, April 4, 2013
The ambitious and apparently successful entrance of both Facebook and Twitter in ...